There are communities out there such as Facebook and Instagram that sate the appetites of the masses, but what if you’re looking for a smaller community, one that focuses on an interest or hobby? There are fewer of those out there. If extreme sports is your “thing” then action sports app Shrick might be for you. Based on the idea that the community helps propel and motivate, Shrick allows those of you who participate in such sport the opportunity to share tricks, as well as rank others’ tricks and lines.
We had a chance to talk with the team at Shrick and ask them some questions about their app, as well as where they see themselves in relation to apps such as Instagram. Keep reading below for the interview!
Josiah Motley: Yo, thanks for talking with us. Care to introduce yourself and your position at Shrick?
Artem Korolev: Hi, my name is Artem Korolev, BBD in Shrick LTD.
JM: What inspired the creation of Shrick? How long have you all had the idea?
AK: The idea came up several years ago but was put on sort of a backburner. But at one point all of a sudden our now-CEO called me and said, “Hey man, I’m going for this Shrick project – want in?”. What could I tell him? Of course it was a “Yes!” Everyone on our team is riding something so the idea is very close to us. Our thought is that people riding something need a special community and a social media place like IG but only about their passion, not food and cats.
Features such as leaderboards, achievements, a database of tricks have been on our mind from the moment we thought about it. All we needed was to put the pieces together. But coming up with a plan on paper was so much easier than creating the actual thing. Even now we have a lot of ideas that are not implemented yet. But just give us some time. :)
JM: What is Shrick, in your words?
AK: Shrick is the ultimate community for action sport lovers of all levels from novices to pros. The app gives you an opportunity to share your extreme sport lifestyle with the world while staying competitive. Shred, compete, discover is our marketing slogan and it totally describes the main modules of Shrick:
- Shred – ride and have fun sharing your content with friends
- Compete – use our leaderboards to challenge your friends, your city, your country, and even the world
- Discover – find out about new spots, tricks and gear.
We are working hard on the education module right now. So soon we will add one more thing – LEARN.
JM: Do you have any big names using the app right now?
AK: Indeed. Jean-Marc Johannes, Ben Milot, Julia Rick, Pat Guimez, Julia Castro, Isabelle Hansen, Coco Sanchez and others.
Of course we are always looking for new stars – and hope that one day our app will help someone become a star. The people who are holding top places in Shrick leaderboards are killing it!
JM: What have been some of the hardships associated with creating an app to compete with a powerhouse like Instagram?
AK: We don’t really see Instagram as our main competitor. It’s actually a growth source for us and a way to share the content from the app, getting more exposure. Our app functions are rather unique. I can’t imagine Instagram starting to verifying trick videos to rate the riders. We’re all about extreme sports, if people want that – it makes sense to go to us, not Instagram, where action content will inevitably be diluted with other stuff. Plus, again, all the features that we have and IG doesn’t.
JM: Are you doing anything to differentiate yourself from Instagram (other than have a sports/extreme lifestyle focus, obviously)?
AK: Sure, the Leaderboards thing is only a part of the whole master plan – much more is coming.
JM: Could you let us in on some of the features that are in the works?
AK: Yep, the education module (trick how-to’s), achievements, spot maps. Whatever our users want to have. :)
JM: Thanks for taking the time to answer some of our questions, anything you’d like to close with?
AK: Share your tricks with us!
We’d like to thank Artem and Shrick for taking the time to answer some of our questions. The app is available for both iOS and Android. If you’d like to know more, check out the Examiner piece here, or their website.