Sid Bernstein’s son, Etienne, says he feels the upcoming Aug. 8 Brooklyn Invasion concert at the Brooklyn Bowl that will honor the 50th anniversary of the Beatles’ 1965 Shea Stadium concert and his father’s work as a promoter is being aided by the spirit of his dad, he told Beatles Examiner in a phone interview. “Everyone kept joking that my dad from up above was orchestrating everything,” he said. “Everybody I’ve spoken to about the project is so passionate.”
The concert will be held at the Brooklyn Bowl, 61 Wythe Avenue, and is headlined by the London Souls with Lawrence, the Myles Mancuso Band, disc jockey Kevin Barker and some possible special guests. Brooklyn was chosen, Bernstein said, because it’s his home. “I’ve lived in Brooklyn all my life. I felt it was the right place to do the show.”
And like the elder Bernstein’s trademark of keeping shows affordable, tickets for the Brooklyn Invasion are only $15 to help give a chance to young emerging artists, something Sid Bernstein never stopped working at, even in his later years. “Helping them get their name out,” Etienne Bernstein said. “It’s doing what Pop would have wanted.”
Myles Mancuso is one of the show’s connections to his father. “(He was) one of the last artists my father mentored,” Bernstein said. “We felt it was just right to pick up where we left off with Myles. He’s gonna be a big star one day.”
Besides his father’s link to the Beatles, the show also has another big musical connection through Peter Shapiro, who opened up the Brooklyn Bowl and made it available for the concert. Shapiro was the co-producer for the recent “Fare Thee Well” Grateful Dead shows in Santa Clara, California, and Chicago. Bernstein and Shapiro have been friends since childhood.
Sid Bernstein, who passed away in 2013 at the age of 95, was a pioneer in presenting concerts at Shea Stadium and Forest Hills. He was the first to stage a rock show in an arena setting at Madison Square Garden and the first white promoter to put a show on at Harlem’s Apollo Theater.
Bernstein presented a long list of artists during his long career as a promoter. The shows he promoted included concerts by the Beatles, the Young Rascals, Tony Bennett, the Rolling Stones, Fats Domino, Judy Garland, Frank Sinatra, Jimi Hendrix, Sly & the Family Stone, the Dave Clark Five, the Kinks, the Moody Blues, Herman’s Hermits, Gerry and the Pacemakers, Miles Davis, Ray Charles, James Brown, Sam Cooke, the Four Seasons and Lesley Gore. An officially sanctioned Sid Bernstein Presents website features some official reprints of posters of concerts promoted by him, including shows by the Beatles (Carnegie Hall) and the Rolling Stones.