The Independent Collection, a grouping of boutique hotels managed by HHM (formerly known as Hersha Hospitality Management) has announced the addition of the St. Gregory Hotel in Washington, D.C.’s Dupont Circle/West End neighborhood.
The acquisition of St. Gregory Hotel marks the third IC affiliated hotel in D.C. and the 10th addition to the group that includes hotels in New York, Philadelphia, Boston, Miami and Santa Barbara. IC has doubled in size in only two short years, going from five to ten hotels in its managed portfolio. The company also reports that it has expansion plans to double yet again over the next two years, with specific pipeline hotels in markets such as Key West, Northern and Southern California, the Pacific Northwest, and further expansion in D.C. and other existing markets.
The the 155-room St. Gregory Hotel was previously part of Capital Hotel & Suites, which continues to operate the Beacon Hotel and Corporate Quarters. All of the St. Gregory Hotel’s rooms were renovated in 2014, and HHM plans to make some additional improvements including a revamping of the hotel’s restaurant M Street Bar & Grill. The hotel sold for $57 million.
“We are proud to be tactically expanding in key neighborhoods throughout the U.S.” said Naveen Kakarla, president & CEO of HHM, who initially launched the first of IC’s hotels over eight years ago. “We continuously seek out strategic opportunities for growth to bring our guests new options and experiences relevant to the lifestyle traveler. With the addition of the St. Gregory Hotel to our D.C. portfolio, which already includes the two diverse properties and neighborhoods of The Graham Georgetown and Capitol Hill Hotel, our guests now have an accommodation option in Dupont Circle, a quintessential IC neighborhood rich with boutique shops, cultural destinations and remarkable restaurants.”
IC also announced its new loyalty and perks program, IC Local, which rewards all members during every stay for their continued loyalty and contribution throughout the calendar year. The IC Local program provides devoted guests with collection-wide rewards and locally-crafted amenities, such as a cupcake from D.C.’s Baked and Wired bakery, chocolate from Philadelphia’s chocolatier Verde or a bottle of wine from a Santa Barbara-based vineyard. Members receive benefits based on their earned tiers — Gold, Platinum and Black — and can accelerate their status within the program by staying at different IC hotels within the same year. Other benefits include mini-bar credits, point allotment, a birthday discount, late check-out and room upgrades to guaranteed availability for Black status members.
“Now is a very exciting time for the IC,” said Foiz Ahmed, the vice president of IC. “We have come so far as a Collection and have evolved toward creating a much more holistic experience for both our guests and associates with an emphasis on training, consistent programming and further enriching our already strong ties to our local communities. With the addition of our IC Local program, we will continue to set ourselves apart by giving back to our guests, enhancing their property stays, and encouraging new guests to experience all the Independent Collection has to offer.”
IC is a member of the International Gay and Lesbian Travel Association and each of its affiliated hotels are TAG Approved as LGBT-friendly. In addition, IC is also heavily committed to environmental sustainability and community engagement throughout all of its properties. Through the EarthView Sustainable Hospitality program, many of its hotels have implemented green energy and recycling programs, as well as individual community and charity initiatives,