Tomorrow is Memorial Day. In lieu of that annual event, Goodyear Tire & Rubber Company, the exclusive tire supplier of NASCAR’s three major national series, has established their Sixth Annual ‘Goodyear Gives Back’ Campaign. This organization has always honored all the men and women of our country’s Armed Forces who have fought and sacrificed for the United States. They have been helping to support the nation’s heroes with this program for the past six years. They are proud to launch their annual iteration of the program that benefits the Support Our Troops® organization.
In order to wave the green flag on this program and kick off the weekend, Goodyear has once again transformed its NASCAR race tires by replacing the “Eagle” sidewall design with “Support Our Troops” messaging on each and every tire during this Memorial Day weekend at the races scheduled at the Charlotte Motor Speedway.
In lieu of this holiday honoring veterans, Goodyear is also hosting a charity auction on their website which will feature autographed NASCAR memorabilia, VIP race experiences and rides on the Goodyear Blimp. The proceeds raised will also go to help the Support Our Troops® organization. Fans are encouraged to get in on the action and to help our troops by doing so! If you want to get in on this great action, please go to www.Goodyear.com/GivesBack.
Support Our Troops® is a nonprofit nationwide organization that works to bolster the morale and well-being of America’s troops and their families. Goodyear Gives Back, over the past few years since its inception, has generated nearly $1 million in cash and product donations in order to help support this very worthwhile cause.
“For the past six years, the Goodyear Gives Back program has helped us bring race fans and the NASCAR community together in showing support for troops and their families,” said Kris Kienzl, Goodyear’s NASCAR Marketing Manager. “The response has been overwhelming. More than 40 NASCAR teams, sponsors and tracks have joined this year’s effort by providing items for our charity auction and spreading the word among fans.”
The program www.Goodyear.com/GivesBack actually goes through July 6, 2015. Fans can get involved by bidding on unique NASCAR autographed items, Support Our Troops tires and VIP experiences. They can also purchase Support Our Troops® merchandise, or make a direct donation.
“The Goodyear Gives Back program has played a critical role in raising awareness and funds to better the lives of service men and women and their families,” said Martin C. Boire, Executive Director of Support Our Troops. “It’s a great symbol of support for those who sacrifice so much for our freedom.”
The 2015 program is also a cornerstone of the “NASCAR: An American Salute” initiative, which highlights the sport’s ongoing support of the U.S. Armed Forces and veterans.
“The Goodyear Gives Back program continues to be one of the most visible symbols of military support during the Memorial Day race weekend,” said NASCAR Vice Chairman Mike Helton. “We hope the combined efforts of Goodyear and NASCAR will encourage fans to show their support for the men and women who serve or have served our nation.”
Goodyear Tire & Rubber Company has more than 100 years of history building innovative tires and equipment that helps to support and protect our troops. They are the largest producer of military tires in the country. They have been recognized as a top 100 Military Friendly Employer by G.I. Jobs magazine for its leadership in hiring and supporting veterans. Last year the company surpassed a three-year goal of hiring 1,000 veterans. They have also committed to hiring an additional 1,000 veterans this year!
All veterans interested in a Goodyear career opportunity, please visit Goodyear.com/careers. If you are interested in finding out more about Goodyear in general, please visit www.goodyear.com.