When things go wrong at home, such as a burst pipe or a broken down boiler, most homeowners go online immediately to find someone who can come and fix their problem. They want a speedy solution at the right price, so social media is often their first port of call.
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However, instead of wasting time researching potential contractors and reading reviews, they can hop on to Facebook or Twitter and ask for recommendations for Sioux Falls roofers.
Research indicates that homeowners are heavily influenced by what their friends say, so if several people say your business has done a good job in the past, you are likely to get a phone call. Of course it also works the other way and if you have a bad reputation for shoddy workmanship, people will be quick to tell their friends on social media. So which social media channels are going to be a good match for a home services contractor?
Facebook is probably the best known social network. This is the one most people use, and if you want to attract new business, you should definitely have a Facebook presence. It isn’t difficult to create a Facebook page for a business, but you do need to be active on there. Join some relevant Facebook groups and make sure you upload regular content, in particular videos as these tend to be shared more than text posts.
Homeowners love instructional how-to videos and YouTube is the place to go if you want to learn how to fix a leaking pipe or change a radiator valve. As an expert in your field, it is sensible to create a YouTube channel and use this to show off your expertise. Create instructional videos and build confidence in your abilities. Any videos you upload can also be added to your website or blog, which will also help attract new customers.
Twitter is very effective for small businesses. Twitter users are very likely to ask for recommendations on Twitter if they are looking for a reliable home services contractor. You can use your Twitter account to answer any questions people have or chat with homeowners in your local community. It’s a good way of building confidence in your brand.
LinkedIn is primarily a B2B social platform, but nevertheless, it is still a useful place to make new contacts within your niche. With a LinkedIn profile, you can communicate with other contractors and share useful information. You can also use it to find new employees if required.
As you can see, there are many different social media platforms. Not all of them will suit your business, but at the very least you need a presence on Facebook and Twitter, as these will be where most of your leads come from. However, YouTube is worth working with too, especially if you want to establish your business as an expert in a particular field. It is also a good idea to have a Google My Business page, as local search results pull information from here.