One of the most important decisions that you face when implementing a marketing campaign or creating a website is the selection of an SEO copywriter. Some of the key factors that are used by search engine algorithms for determining the ranking of websites are content quality, relevance of keywords to the content and also keyword density. All these are the responsibility of the SEO copywriter you choose. It is their job to create relevant and well-written content, which promotes your business, interests potential customers and is engaging enough to convert visitors into customers.
Furthermore, an SEO copywriter also has to implement keywords and keyword phrases throughout the copy in the optimum density and frequency for getting the highest possible ranking. There are three crucial questions you need to consider for choosing an SEO copywriter:
Is the SEO copywriter skilled?
A qualified SEO copywriter has to be skilled for writing on the web in order to provide engaging content that can present your business, products and services in the best possible light. There are different requirements for each type of SEO copywriting such as blog posts, landing pages and online press releases. You can ask the candidates to provide you samples, which you have the following qualities:
- Engaging and interesting writing style
- Concise, clear and easy-to-understand writing
- Information is in bulleted lists and properly broken down
- No spelling or grammar mistakes
- Effective type of writing
Is the SEO copywriter skilled at search engine optimization?
Ask for active websites and references that feature the copywriter’s work. If they are experienced, they will have no problem in directing you to several websites that boast their work and also provide you with the keywords they incorporated to help you in seeing for yourself. You can check the performance of the pages on the given keywords on various search engines by doing a search yourself through desktop and mobile both. If the SEO copywriter is skilled, their work should be able to get a ranking on the first page for the keywords mentioned.
Is the SEO copywriter aware of the current best practices in copywriting?
With Google constantly adjusting and updating its search algorithms, the SEO strategies that were working so well in the past week may dump your website on the last page of the search results. An expert from Actual SEO Media, an SEO Houston company, writes “The most reliable way for ensuring your website gets the highest possible ranking is to opt for an SEO copywriter who stays updated about search engine news and incorporates the latest intelligent about best SEO practices“. You can ask them questions to know if they are knowledgeable and ask them to detail the process they will use for getting you the desired rankings. If the copywriter guarantees you the top spot, you should run in the opposite direction as this is impossible to guarantee.
Now that you are aware of how to find an SEO copywriter, it is time for you to find the perfect candidate who can do your work and let your business shine.