Just like any other industry, real estate industry has also benefitted a great deal from internet marketing. We can safely say that in the modern world it is more important to have a sound marketing strategy than to have a unique business idea. Even the most unique business ideas can go to waste if they are not marketed well and we can see several examples of such failures on the internet. We have to change as technology changes people and how they fulfill their needs. If you are a real estate agency or thinking of starting one, be sure to have a strong internet marketing strategy.
First and foremost, you need to have a website. It is not enough to just have a website. In fact, it is more important today to have a responsive website. A responsive website is one that will change its size according to the size of the screen it is being viewed on. You would not want to design a website only for desktop computer users. You would want a website that people can view easily on any device. This is not a world of desktop computer anymore instead it is a world of smartphones now.
After a responsive website, you need to target the local listings from Google. You need to have a local marketing strategy on the internet in order to be successful. Get your business listed on local pages on Google and make sure to state your contact details and address in the same way as you have them on your website. Go for proper SEO to have your website appear on top in local results as well as international search results. When it comes to real estate, your main focus should be on local search engine optimization.
You can’t think of being successful today if you are not using social media to your advantage. You could literally become a giant entity as a business if you are using social media properly. Your business has to become a part of the frequent news on social media. Post information about your business, share interesting information about your industry not just your business and post as frequently as possible. CEO Karen Ebanks from Karen Real Estate suggests making interesting videos and write funny posts, and share them across social networking platforms. She further adds, “Show the pictures of the best properties you have sold on your social networking profiles to get the attention of people”.
Real estate business can greatly benefit from email addresses of the people. To get their email addresses you can use your responsive website. Once you have their email addresses, you can send them updated lists of properties or information about their desired properties right on their emails. Lastly, make sure you have a blog. You could provide answers to as many frequently asked questions as possible on your website, but you can never replace the importance of personal interaction that takes place between you and your customers on the blog. Use your blog to interact with your potential leads and customers.