The world is becoming a better place for not only the people sitting at homes but also for businesses. Internet has been more profitable for businesses than anything else in the past. The most important thing that internet has done for businesses is that it has enhanced their power of marketing and advertising. In the past, businesses had to run their ads on TV and radio, and put their ads on the big billboards to get attention. However, people are not interested in watching a lot of TV today. Most of the world now likes to be on the internet.
There are several ways for businesses to market on the internet but target marketing is something that remains the most profitable type of marketing. Things changed for businesses when social networking platforms stepped in the marketing businesses and gave ways for businesses to do targeted marketing while making use of the database of those social networks. Google is the biggest search engine in the world and its other services such as Gmail, Google Plus, YouTube, etc. are the most well-known services in the world. It has several ways to approach the audiences in any corner of the world.
At first, Google was not comfortable with the idea of letting companies share the email addresses of their customers with it for marketing and advertising purposes. However, as some big social networking platforms adopted this way of marketing, Google felt the heat of the competition. Google is now offering Customer Match feature to the businesses around the world. The purpose of introducing this service is to let the businesses around the world do marketing to only the targeted audience. Businesses will do this by providing Google with a bunch of email addresses that they would like to be targeted for their ads.
Google has several services where it displays ads to the people. The most common places where Google can place ads for the companies include YouTube, Google (Search engine), Gmail, etc. Even the people watching TV at homes can now be targeted with Google’s newest product line for TV watchers. The company will provide a list of email addresses to Google that it wants to target. Google will then put the ads of the company in front of these people through the services those people will be using. Google is still concerned about privacy and that’s why it has announced that after targeting the audience it will not keep the data of company’s customers with it.
Businesses, especially the ones doing online selling on eBay, Amazon, etc., will get huge benefits from this type of marketing. This will be a great way for businesses to target their customers who have already bought products from them. An expert from Homavo.com, an eBay selling assistant, confirm that it happens quite often that customers buy some product from a business and then forget about the business. With this type of marketing, the companies will be able to target those customers once again and win their trusts. Businesses will now have more control on whether they like a campaign to be targeted at new customers or old customers.
Cross selling and up selling will also become quite easier. It will be possible for companies to show their customers the products that they will be interested in. Previously, you didn’t know if the customer viewing your ad already had your product or not. This time, you can go into your database and see what the customers have already purchased from you. After that, you can create a list of customers that you would like to target with a product that can serve as a complimentary item to what they have already bought from you.
Companies can take advantage of this offering from Google in many different ways. They can also create a list of customers that they think will become their loyal customers. Companies can look at the lists of customers that they think are the most loyal customers. They can then match the search habits of these customers with new customers to make new and similar people their customers. The benefits for the companies will be huge because this time they will be using a service that is being used all around the world, i.e. Google.
There are literally billions of searches performed on a weekly basis on Google from all around the world. Millions of YouTube videos are watched on a daily basis, once again from all corners of the world. Google is constantly working on its Chromecast and similar products that are targeted to the people who like to watch TV. Google has recently launched upgraded versions of all of its products for TVs and this shows that Google will be present in more homes in the coming times. With such huge prevalence in the world, Google has to be the first choice for targeting customers for companies around the world.