Ever since their emergence in 15th century China, business cards have been a great way of formal introduction. With all the important details like name, business affiliations, phone numbers and addresses printed clearly on the card, business cards are an easy way to exchange and share contact information.
By the 19th century, the tradition of leaving calling cards became extremely popular among the upper class people, who simply left their contact details on a special note pad that was found in most upper and middle class European homes. The term ‘Business Cards’ was adopted after the rise of the Industrial Revolution, when industrialists and entrepreneurs exchanged their contact details. Even today, despite the trending shift from physical to digital, business cards are widely used by individuals across the globe. Listed below are some of the benefits they can have on your career.
1. Building Networks
Introducing yourself to someone can easily be done via swapping cards. As your name, profession and important contact details are clearly printed on the card, it becomes easy for others to keep you in their contact list. Even for corporations and new entrepreneurs, business cards are a great way to build their networks and are extremely cost-effective. It not only helps you present your business or yourself to others but you can also keep a track of likeminded professionals you come across.
2. Makes You Look More Professional
No matter what career you’ve chosen, it is highly important that you appear professional to your clients and the other professionals you meet. While verbally telling them about your field of work or presenting a CV might work for a few individuals, a neatly printed business card will make you appear much more competent. Offering a CV containing your work experience might work great when you’re looking for a job, but when trying to make an impression on your clients you must appear confident and clear about your work.
3. Helps People to Identify You Easily
A business card is not only a way to leave an impression, but it also helps people remember you. A distinctively designed business card not only adds a sense of creativity but can also leave a lasting memory of you or your organization on an individual. You can also contact companies like Fastprint for business card services, and to get some innovative ideas on how to make your business card unique yet professional. This not only sets you apart from the other professionals and competitors but also helps you establish yourself or your company as a brand.
When you want to do some serious business or professional work, you certainly don’t want to waste a lot of time on introductions. Business cards make it extremely convenient for you to exchange your contact and professional details without making it sound like a 10 page long success story. As they can be stored easily inside your wallet or pocket, these small cards are an effective and convenient way to exchange your contact information.
5. Easy Advertising
Printing your company name on your employee’s business cards not only makes them look more professional, but also promotes your business in an effective manner. Card printing is a much cheaper option for self-promotion, compared to brochures and classified ads, and can be easily distributed or attached to newspapers for advertising.
With the above points, it is certainly clear that business cards can offer you several career and business benefits. Although their use in the 21st century has been foreshadowed by the increasing use of digital technology and smartphones, the new technology can never replace the aesthetic value of good old business cards.