All you need to be a calendar girl is beautiful which is exactly how Hollywood hottie Kate Hudson landed the role as the star of the Campari® 2016 calendar. With just three months left in the year, you might want to order he calendar to keep track of all your upcoming travel plans. And what better way to make note of your future trips to St. Barths or quick escape to the Napa Valley than on an almanac that features the glamorous actress. The makers of the iconic red Italian bittersweet aperitif announced today, Sept. 30, that Hudson’s face will grace its 2016 calendar, with the full unveil taking place on 18th November.
To promote Compari, which is served straight up or in a Negroni which is also made with bitters and gin, the company launched a BitterSweet campaign theme its calendar which is inspired by a presidential election, using the classic theme as a metaphor for the duality of two opposing sides asking people to take a stand, express an opinion and vote for a side. With Campari’s unique taste serving as the epitome of duality, the Calendar cleverly asks people which aspect of the classic apéritif they identify with more: Bitter vs Sweet. “This positive dichotomy is driven home by a collaboration between Hudson, who will embody and personify the two souls of Campari: the captivating bitterness versus a more subtle, intriguing sweetness and fashion photographer, Michelangelo Di Battista,” according to the company.
“I was honored to be invited to shoot the 2016 Campari Calendar. This year’s theme plays off the upcoming election, which is the perfect metaphor for the many Campari flavour choices. I loved working with Michelangelo to create two distinctive characters embodying bitter and sweet,” said Hudson. Michelangelo Di Battista added, “Campari is a brand that has always had a clear sense of aesthetic and well-defined style, which is exactly what I pride myself on. Kate’s enthusiasm and ability to switch between the two personalities allowed me to create images I hope are fresh, inspiring and imaginative.”