Email marketing has been identified by all business experts around the world as one of the most effective internet marketing techniques. This is the way for businesses to approach their customers on a personal level. Emails can contain any type of content you want to put in them such as text, video, audio, animation etc. Furthermore, when you have a customer’s email address you have a permanent access to that customer. However, how effectively you are able to convince your customers to take actions on your emails depends on the strategy and tactics you follow in your email marketing.
When it comes to strengthening your email marketing, you have Freshmail to help you with every aspect of it. Freshmail is the company that excels at facilitating email marketing endeavors that businesses have to make to get more customers. The most highlighting features of their email marketing software are auto-response and templates. This is where most businesses fall too. The templates given on the software are there to help businesses get rid of the guesswork and get to work. The professional templates are suitable for almost any type of email that your business might be trying to send to its customers.
From professional newsletters to media rich emails, there are templates for all types of emails. All you have to do is insert the content in the given places and you will have a perfect marketing email ready within minutes. You can even create and shoot these emails from any location because all your data is stored in the cloud. In addition to that, Freshmail offers a very intuitive and intelligent auto-response feature on it. This auto-response feature is designed for situations where it is impossible to reply to many emails without delays and timely reply is of utmost importance.
The auto-response feature is also rich with options, allowing you to make your auto-responses sound like responses from real human beings. With such quick and intuitive auto-response you will never lose a lead because you were not able to reply in time. The email tracking feature on the software is a valuable asset to have. You will know how many of the emails you sent have been read and how many remained unopened. With AB testing features integrated on the software, you could always try different content for same email and see which combination of content components is the most productive.