GOYA Foods announced “Let’s Give To Kids” program to raise funds for The Maestro Cares Foundation in a press conference held at Allstate Arena prior to the Two-time GRAMMY Award-winning and five-time Latin GRAMMY Award-winning Marc Anthony and Two-time GRAMMY Award-winning and ten-time Latin GRAMMY Award-winning Carlos Vives UNIDO2 concert on Friday, September 25th, 2015.
Goya Foods, the largest Hispanic owned food company in the United States, launched its “Let’s Give To Kids” program to raise funds for The Maestro Cares Foundation, a non-profit organization established by Marc Anthony and Henry Cárdenas, dedicated to helping homeless and neglected children in developing Latin American countries.
In a prepared statement, read by Rafael Toro, Director of Public Relations for Goya Foods, “Over the years, we at Goya Foods have developed a relationship with Henry Cárdenas, Alana [Cárdenas], the rest of Henry’s family, the CMN [Cárdenas Marketing Network] team, Marc [Anthony] and his wife Shannon [de Lima] and they have become part of La Gran Familia Goya. So, when family comes to ask you for your help, especially when it’s to help abused and underprivileged kids, you step up. That is how Goya became involved with Niños de Cristo, an orphanage in the Dominican Republic. We have donated funds to help construct the facility and given 100,000 pounds of food to help feed the 62 boys that live there. But what Goya is most proud of is that our employees serve as mentors to individual youngsters at the orphanage. You spend time with these kids and you can’t help but be moved by these boys; some of whom have been through terrible circumstances, but can still smile and be appreciative of whatever you give them. Words cannot describe how that touches your heart.” Toro continued to explain, “The following year, our family, reached out to us again and asked us to lend a hand in the building of an orphanage in Barranquilla, Colombia. This year, Maestro Cares has extended its reach to Mexico by constructing another orphanage in Toluca. One more time they came to us, but this time we wanted to involve our customers…our consumers. We wanted to create awareness about what Maestro Cares does and is a small way we want to have thousands of people participate in the changing the lives of these children. So with this in mind, we are going to donate 15 cents for every can of Refried Beans that is purchased nationally in the month of October [loud applause]. Now, people might say, what can 15 cents do. Well, if ten people throw a stone on the ground, you have a mound. If one hundred people throw a stone on the ground, you have a hill. Now, if thousands of people throw those stones on the ground, you have a mountain. And, that’s what Goya Foods is asking our consumers, the public to do is to create a mountain of hope so that together we can change lives for the better.”
Goya Foods has been a supporter of the Maestro Cares Foundation since the construction of their first orphanage in La Romana, Dominican Republic in 2013 and in Barranquilla, Colombia in 2014. Over the years, Goya has provided financial support, donated over 100,000 pounds of food to feed the children and establish a mentorship program with a select group of Goya employees that will help support and guide the children through their school years. “We are so proud to work with a foundation like Maestro Cares which shares our dedication and commitment to bringing aid to the children in Latin American communities who need it the most,” said Bob Unanue, President of Goya Foods in a press release furnished at the press conference.
“Good evening and thank you so much for this opportunity to be able to say a couple of words before I go out there and start chirping and making a lot of noise,” said Marc Anthony. “Rafa and Bob, when I tell you what a true partnership is, kindred spirits, they’ve been there from day one. And, the whole team at Goya Foods has been so supportive and so open to coming up with new ideas on how to be effective, how to involve a community, and how to involve their family. I honestly can stand here and say that I’m a member of the Goya Food family, because like Rafa said, when we come and we ask, it’s our responsibility to reach out to our friends and those friends who’ve been there throughout the years who have been made aware of the fact that we’re doing something, I wouldn’t say unprecedented, but it’s challenging. But, it’s not that challenging when you have friends like Goya Foods. And, I’ll tell you, they’ve been supportive in territories where they don’t even distribute to, which is a testament to the fact that this is about the kids; this is about our community; this is about our people; this is about our future from the core. So I want to thank everybody involved because it takes a village. It seems like it is simple, but it is not. We have hundreds of volunteers, the family that make up a part of the Maestro Cares family and the Goya Foods family and this is a really, really proud moment for me. It’s up there with some of the brightest moments I’ve had in my life and in my career because it is a true partnership. Rafa, you said we called on you four times again…we’ll call on you again [laughter] so expect that phone call. But, just know that you can count on us for whatever you may ever need on a personal basis and on a professional basis. You have proven time and time again, not only your willingness to do your part, but with such dignity, such grace. You go above and beyond and so I just want to say thank you. Let’s take care of our kids, because if we don’t, nobody will. Thank you so much. God bless.”
The Toluca, Mexico facility, set to open in early 2016, will serve 70 girls in the area, providing shelter and schooling to orphans who previously had access to neither. It is the third orphanage opened by Maestro Cares since the start of the foundation in 2012.
About GOYA: Founded in 1936, Goya Foods, Inc. is America’s largest Hispanic-owned food company, and has established itself as the leader in Latin American food and condiments. Goya manufactures, packages, and distributes over 2,200 high-quality food products from the Caribbean, Mexico, Central and South America. Goya products have their roots in the culinary traditions of Hispanic communities around the world; their combination of authentic ingredients, robust seasonings and convenient preparation make them ideal for every taste and every table. For more information on Goya Foods, please visit: Goya.com
About MAESTRO CARES: The Maestro Cares Foundation was launched in January 2012 by international pop icon Marc Anthony and entrepreneur Henry Cárdenas to assist disadvantaged children throughout Latin America by creating healthy and safe environments for them to live, learn and play. Maestro Cares works to achieve its mission by providing housing, classrooms, health clinics, nutrition and recreational activities. The Foundation’s programs create tomorrow’s leaders by instilling the confidence, enthusiasm and discipline necessary for these children to become hard-working, socially conscious adults that make a positive impact in the world through their own unique contributions. For more information on Maestro Cares, please visit: Maestro Cares.org