On September 25th, Google’s John Mueller did another one of his usual Google Hangouts where he answered an interesting question relating to keyword stuffing on an e-commerce type website.
The question that was asked was, “In a hypothetical situation where a shop shows products like ‘leather shoes shoes’, ‘different leather shoes’, ‘other leather shoes’ on one page, does Google consider that as keyword stuffing or is the algorithm able to differentiate product names from other texts?”
John Mueller responded by letting this user know that the algorithm usually differentiates these types of products through category pages, but that he tries to avoid being overly repetitive on any page as it offers somewhat of a poor user experience. He says that Google understands category pages and how they work. Here’s the actual video footage of that Google Hangout:
Once again in we see evidence that Google is moving more and more in the direction of providing a good user experience and creating great unique content. This is something that Matt Cutts has been talking about for years.
What most SEO professionals come across that becomes a big question is the balance between keyword stuffing and the concept of good unique content. At what point do you sacrifice keywords to create a better user experience? At what point do you sacrifice user experience to attempt to get your content ranked higher in the Google search engine?
Moz.com suggests based on a Google patent that there could possibly be a correlation of rankings to overall topical content, as opposed to simply keywords. The idea behind this is if you were to write an article about eye surgery, simply writing the words “eye surgery” over and over would not accomplish much. However, if you were to add in words like “oculoplasty” and “blepharoplasty” while writing about the actual procedure, what it involves, what problems it solves etc., you could potentially rank higher in Google. In combination with providing a better user experience by using synonyms and not sounding repetitive, you can add other forms of media to your article such as infographics, video footage and images. These will also add to the value of the article that you’re writing by providing a better user experience.
In the end we can still say “content is king”, but that really only holds true if your content is good enough. Content marketing is on the rise while SEO is becoming an obsolete term. Although that may be the case, it all falls under the category of SEO in the end.
Keep producing unique content that will offer a great user experience and help keep the web informative, interesting and fun. Feel free to leave a comment on this post with your feedback, any experience that you’ve had with keyword stuffing, or any successes that you’ve had with generating good unique content!
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