An article published by Google Webmaster Central Blog was posted today, announcing the rebranding of Google Webmaster Tools. The article states that the name “Google Webmaster Tools” is limited to a select few of the many people who are using the product.
Over the years, Google Webmaster Tools has been used by SEO agencies, marketers, programmers, web developers, web designers etc. and as of today will be rebranded as “Google Search Console”. The new name is fitting for people of all industries and expertise.
John Mueller of Google Switzerland commented, “We have all kinds of Webmaster Tools fans: hobbyists, small business owners, SEO experts, marketers, programmers, designers, app developers, and, of course, webmasters as well. So, to make sure that our product includes everyone who cares about Search, we’ve decided to rebrand Google Webmaster Tools as Google Search Console.”
While most make little of the change, SEO expert Dan Eddington of plumbers-seo.com is looking for potential opportunity. Dan says, “When Google Keyword Tool became Google Keyword Planner, there were thousands of opportunities to get backlinks from people who were linking to GKT.” Although Google has not made any announcement of changing the web address for the now known “Google Search Console”, it is speculated that the change could occur.
International SEO expert, Brian Dean, of backlinko.com talks about the strategy, “broken link building”, on his website. This is the practice of contacting webmasters and notifying them of “broken links” (links to websites or web pages that no longer exist), then suggesting that the broken link be replaced with a link of your own. It has been known to bring about significant results in SEO efforts and is commonly used by experts in the industry.
SEO experts across the country eagerly await further news on any changes that might occur with the rebrand of Webmaster Tools, and the possibility of more rebranding to come.
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