GapKids is launching its childrenswear collaboration with talk show host Ellen DeGeneres called GapKids x ED collection. The 70-piece collection will be aimed at motivated young girls to be proud of being different in hopes to dispelled gender stereotypes. At recent Teen Choice award show the TV talk host told the young audience “I want to make sure that everyone knows that what makes you different right now, makes you stand out later in life,” she said. “So you should be proud of being different, you should be proud of who you are.”
The campaign for the collection was launched in July with Ellen making it clear that the collection is all about embracing your true self. The TV host queen has always had a non-gender type of a style being very vocal on LBGT issues. Ellen DeGeneres brand empire goes beyond the scope of TV and fashion, she has a experienced acting career in film and TV, runs and established both a production company and a record label, written three books, as well as being the spokeswoman for JCPenney and Cover Girl, and advocated for animal rights groups. Today, DeGeneres rolled out her latest individuality-touting endeavor, Gapkids X Ed, collaboration between DeGeneres’ ED line and the Gap. The clothing collection and accompanying ad campaign “encourages girls everywhere to be themselves, do what makes them happy and take pride in who they are,” according to a statement by GapKids.
The photo-shoot for the campaign highlighted six young girls from various talents and backgrounds to serve as spokeswomen and models for the brand. “We want to shine a light on real girls doing incredible things to encourage girls (and boys) everywhere to be themselves, follow their passions and feel pride in what makes them unique,” says Tricia Nichols, global lead of consumer engagement and partnerships for Gap.The limited edition by Gapkids X ED and Ellen DeGeneres is a 70-piece collection and represents a symbol of empowerment with its Normcore type of style. The collection highlights comfort and practicality with Gap staples for girls and a selection for boys and adults that feature a lightning bolt, a symbol of empowerment, and the speech bubble, which is a symbol of self-expression. “This opportunity to partner with Gap and my new lifestyle brand, ED, is the perfect way to celebrate girls just for being who they are; and to encourage them to unlease their passions; whether it’s math, soccer, singing, dancing, or simply singing while dancing in their bedroom,” said DeGeneres.
The 70-piece collection will be sold in stores worldwide and online at EDbyEllen.com, with portion of the proceeds going to to Girls Inc. in North America and CARE in the UK and Japan. The collection retails from $6.95 to $59.95.