When Matt Giesler came to Nashville in 2003, he arrived with the same goal as countless others: to make it in the music industry. Now, with over 60 wedding videos on his schedule this year and a flourishing career in filmmaking, his Franklin based small-business is getting statewide recognition.
Giesler didn’t expect to land in video work. He interned during college with a Christian variety TV show doing marketing at summer music festivals. That grew into a job as the show’s audience coordinator. When the production was brought in-house, Giesler saw an opportunity to learn videography and editing.
It was not the industry he knew, so he bought some gear to help progress his skills.
“Once you have a camera, people hear about it,” says Giesler. “I had a friend want me to film their wedding, so I was like, ‘sure thing.’”
His first side gig landed him $200. Giesler went the extra mile and delivered an edited product to the couple a few days into their honeymoon. That video gained over one thousand views in the first week, and set his small business, Matt G Video, in motion.
“The biggest thing that has helped this industry—and I don’t know how it was even possible back in the day—is social media and online presence,” Giesler says.
He says that he sometimes gets five inquiries a week whenever he posts a new video.
Prices have risen since since that initial video, with packages starting at $995 for a basic ceremony shoot and topping out at $6,995. The highest end package offers a three person video team covering your special day, multiple video formats, and even a live stream of the first dance
Giesler’s approach is unique. He uses narrative and documentary techniques learned from his day job to present the wedding as the couple’s story, instead of just capturing the ceremony on film.
That unique style has brought recognition to Matt G Video on a statewide level. The company has twice been voted best videographer in Tennessee by the staff of MyWedding.com. Some other wedding sites have also recognized him through awards for good reviews.
This recognition encourages Giesler to find innovative and creative ways to tell each couples unique story. The feedback he gets from his clients also encourages him to continue this second full-time job.
“When you think about documenting your wedding, photography is automatically the first medium you think of,” Customers Jake and Missy Griffin said in a testimonial. “Had we stopped there we would have missed out on the finest, most creative wedding video that we will be able to share with future generations with great pride.”
Giesler’s enthusiasm for his clients and craft is evident.
While the revenue and innovative technology are great, “the human aspect of it is definitely the third string that holds it all together,” Giesler says.
With the rapid growth Matt G Video has experience over its few short years, being a small local business may not last long. However, Giesler’s Franklin hospitality will certainly stay at the heart of his business.