Entrepreneur and former “Basketball Wives LA” castmember Brittish Williams has already accomplished much in her 25 years of life, but the St. Louis native has no intention of slowing down. There are only bigger things to come as she continues to navigate the worlds of fashion, media, and international business in the public eye. Her personal life has been documented extensively on VH1, TMZ, Ebony Magazine, and other outlets, but there is much more to Williams than her baller ex-fiancé and newly augmented assets. In addition to running a seven-figure online fashion boutique, House of Labels by LOL, a new beauty line will be introduced in 2016, and fans can expect to see Williams back on the small screen in the coming months. There is simply no slowing down this driven and intelligent young woman! Learn more about Brittish Williams in the exclusive atombash.com interview below.
Q: What were your career goals while studying at St. Louis University, and what was your major?
A: My major was Communications and Journalism, with a minor in Women’s Studies… I really wanted to go to law school, so that was my next thing to do after I graduated.
Q: How did you come to form Love of Labels and House of Labels?
A: I met my fiancé at the time, Lorenzo Gordon, going into my senior year of college. He was like, ‘Come overseas and stay with me in Russia for the next nine months, and you can go to school from there online, and you can come back and finish school in the summertime.’ Most people don’t get the chance to go live in Russia. I was like, ‘This is one of those once in a lifetime things that I should take and do.’
I was in Russia for a year and then we came back home… and then he was like, ‘Well, you gotta come to Turkey with me.’ His next job was in Turkey. So I said, ‘Well, let’s go to Turkey.’ By this time I had fell in love– head over heels in love. Whatever he wanted to do, I was with it. So, we were in Turkey, and I was so f***ing bored. I was like, ‘This is not me. I can’t just sit and let someone take care of me, or just have nothing to do while he lives his dream and I don’t have one.
So at that time, I was like, ‘I gotta find something that I can create and that will make me money, and something that I love to do.’ Originally, when I created Love of Labels, it was the anticipation that I’m always going overseas and traveling– I should bring pieces from where I am and sell those pieces, because they’re one-of-a-kind pieces…
My first website I created myself and everything. I never thought it would be where it is today… Between January all the way up to September , I did almost $500,000 in sales.
Q: You have had a lot of success, but there have also been some growing pains along the way. What recent steps have you taken to improve the customer service experience with the brands?
A: I have hired more employees. At first, it used to be me and my best friend, and one other person. I now have six employees that work for me… Someone answers the phone, someone does email, someone texts. I have a manager now that is under me, so I don’t have to be there all the time. I used to have to be there for my business to run, and I realized you can’t have a successful business if you have to be there for it to run. There have to be things implemented, and policies and procedures that you do so you can deal with a disgruntled customer, or you can deal with someone who got an item that they didn’t like… I think that the more and more I build my business, the more and more I see things that we can resolve.
For instance, for the past two-and-a-half years, we never did refunds. But, starting Dec. 1, if you order something, within eight days [of you receiving] your order, we’ll grant you a refund and you can send the item back. I realized that if a customer feels like they can refund something or send something back, it makes them feel like the company is more legitimate. It makes them feel as if they can really trust the company if something doesn’t fit, or they don’t like it, they can send it back.
Q: What are your plans for expansion into the hair industry?
A: House of Labels: Beauty Bar [is expected to] be done in the next two-and-a-half weeks. We have the hair already in stock… We’re actually going to have flat irons, brushes and combs, curling irons, and things like that. I have this really cool thing… It’s a surprise for everyone, but it’s going to be something that is going to change the whole hair game: how we curl and flat iron our hair, and making it more convenient and more mobile, like everything else in our lives.
Q: What do you have in store for NYFW in February 2016?
A: We’re going to do a really cool panel and mixer. We’re going to have some of the top people in fashion and other celebrities that have fashion companies or are into fashion, and they’re going to talk to you about the trials and tribulations of owning a business… the trials and tribulations and the successes of their businesses, or the things that they’ve had to work on, and the ways that they’ve had other people who have better experience help them with their businesses… I hope that the girls and guys who come are inspired when they leave.
Q: How was your overall experience on “Basketball Wives LA,” and will you return to television?
A: Doing “Basketball Wives” was an eye-opener for me. It really gave me a perspective on how the entertainment world works, and just the different ways that the camera can focus in on you, or how they edit and cut things. It really was a good experience for me because it gave me exposure, and it helped my business to grow. I actually did another show already; you guys will see it in May. You will see me on TV all year next year, actually.
The shows that I’m doing now are a little bit different. They’re not shows that I’m working with women where I feel like I’m bashing or [we’re] getting on each other, or I feel like it’s just catty. The shows that I’m doing are working on issues, they’re showing my business capabilities– these are shows that show who I am to me. It’s more of, ‘You get to know who Brittish is.’
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