Ford Motor Company will introduce a new retail experience across Europe — opening 200 flagship FordStores in 2015 with plans for a total of 500 FordStores by the end of 2016.
According to Ford, FordStores will offer European buyers a better way to buy and own Ford products and services. FordStores will be located in metropolitan areas and will include the new Vignale Lounge, a special area for customers staffed with dedicated Ford Vignale relationship managers.
A new customer experience
Vignale is Ford’s upscale product and ownership experience, bringing together special design and a unique ownership experience. The Ford Mondeo Vignale is the first vehicle in the Vignale product portfolio.
Ford says customer needs will be at the forefront of the new FordStores, designed to be welcoming environments that cater to customers who are browsing for the first time and those who have researched online.
Ford says each FordStore will be divided into several zones. The “hello” zone, with “ask me” signs is a welcoming reception area. Service inquiries will be handled in the “care” zone, and a “discover” zone will offer information from tablet devices, brochures, samples and a 3D one-to-one video wall. Dedicated areas for Transit and business customers will be integral to the FordStores.
Within FordStores, the Vignale Lounge will offer a dedicated Ford Vignale relationship manager. The Vignale Lounge is designed to provide an environment to make customers feel valued and comfortable.
Ford Vignale Relationship Managers will assist customers in configuring vehicles, displaying information on a specially designed touch table, and tablet devices. Among the special services available will be collection and delivery for vehicle servicing from a home address or office location – alongside servicing scheduled to suit the owner.
Customers also will be able to browse the high-end Ford Vignale Magazine that will offer features on Vignale, other Ford products and services, and lifestyle content. Ford anticipates a circulation of approximately 50,000 copies across Ford Vignale markets.
Ford’s Vignale Service smartphone app – offered as a download by Ford Vignale Relationship Managers – will support customers with GPS-enabled services including Vignale Park Me, which allows drivers to record an exact location and time elapsed since parking their vehicle. Using online map data, the app also can help drivers locate fuel stations, and provides a one-touch connection with emergency services or Vignale One Call.