Revolt TV and Footaction gave fans a free concert featuring the rapper, Future, at the Hollywood Palladium last Thursday and put it on the Revolt TV show, Revolt Live. As per Revolt TV, Future has been on a concert campaign “Salute the Fans”, thanking fans and offering free concerts. Fortunately, the advertisement of the concerts over social media created so much buzz that venues for the concerts couldn’t handle the amount of people that tried to get wristbands to be able to attend (Sunset Blvd, House of Blues). He performed every song off of his new album, Dirty Sprite 2, a sequel to a previous album with the same title. His style of access with the fans via social media announcing these events gives fans a sense of connection with him that normally would be impossible. His song titles, “I’m Honest”, (no lies, genuine), “Stick Talk” (avoiding gossip), I Won (assertiveness) speak to people displaying a style of fearless living. Minus many of the titles about drug trafficking and the objectification of women, these are songs that allow people to escape and for a fleeting moment, adopt a positive attitude on life to go after goals with assertiveness. Revolt TV, the startup channel that looks to rival BET in influence, saw a great opportunity to give Future the chance to connect with his fans and promote a style of “making things happen” with people who are willing to work hard and hustle.
Up and coming rappers in the industry like Future, Hit-Boy, Schoolboy Q and YG have been promoted by Footaction and the combination of their lyrics, titles and way of living with the bold brand labels and colors in the Footaction house (Civil Clothing, Hustle Gang, Jordan Brand) will make one synonymous with the other. Footaction’s “Style Means” documentary series puts an exclamation point on this and their Footaction Fresh contests where people can submit via social media there best pictures wearing Footaction clothing. Future in several sets during the concert wore a cowboy-themed derby hat, an old-school NBA All-Star jersey and jeans. YG in the first volume of “Style Means” gave viewers an idea on how he chooses his style of dress based on the activities that he conducts throughout the week (concerts, weekend wear, etc). Professional work clothes can be changed from the “Mad Men” era of suits (and the extreme schism to a casual look) to a mesh of the clean lines of that era and the relaxed, casual look that comes with jeans and sneakers. Most of people’s time during the week is at work and to promote a healthy lifestyle balance, a blending of styles is important. Footaction certainly has its “finger on the pulse” of young, professionals and is working to make that possible.