When you enter the Flower City Florist’s newest location in Fort Lauderdale, Florida you can’t help notice that there is a large selection of home decor products, artificial silk trees and life-like silk plants of all varieties in addition to fresh flowers. This business is an array of color and sensory delights.
In a recent interview with other South Florida Florists I learned that to sustain the business of a local Florist, the consumers have to think about supporting the local floral artists and business people instead of spending their money on purchases with big brand stores.
What are some of the business secrets and philosophies which have lead to long-term business success and sustainability that other businesses can follow?
1. Be passionate about your business and what you do. This passion shows in the flower arrangements we create for our customers. The love and passion we have for making these beautiful floral arrangements translates to our delivering excellence. This caring and passion where we show our expertise and how special we are has a huge impact and makes the right impression with our customers and all of their guests who see the flowers they purchase from us.
2. Building Your Reputation: We know that it takes time to build a business and reputation. By the same token it’s clear that you can destroy a business very quickly by not doing the right things for your customers. We do the right things. In our decisions, followed by actions for growth we have been a part of the community and active in groups. Most recently we have joined additional trade and industry associations so we can learn more about our industry and keep on the cutting edge of the hospitality industry.
National Trade Associations with state and local chapters can be great for staying on top of industry trends, legislation that could impact your business and for networking with other industry professionals as well as for educational purposes. Flower City Florist is a member of the Florida Restaurant and Lodging Association Broward Chapter as well as the American Society of Interior Designers.
3. Take Growth and Change Seriously and Take Actions: We have had to believe in growth and making changes to improve and sustain our company growth. We also balanced the risk and the reward of taking these actions and making changes. We have expanded our retail space and improved our business location but we took our time and used a certain level of caution. This business has been in Fort Lauderdale for 50 years. We are ready for more growth and business is blooming for FlowerCityFlorist.
4. Surround Yourself with Great people: It’s great if you can run both a lean business without excessive overhead and combine that practice with having only the best people around you, Make sure that the people who you choose to work with have the energy, attitude, talents and gifts to be a huge benefit to your business.
5. Learn and Create the new trends in your industry. It’s great to be business industry leader and to not only learn about the industry trends but to be an innovator who creates trends. You can as a business owner stand out from the competition and keep moving ahead by innovating not just following.
We recently attended an event hosted by the local chapter of the ASID at the DCOTA which was attended by Interior Designers and Building Contractors interested in learning how to serve the fast-growing portion of the market which cares about how to stay in their homes longer. The educational sessions about what people need and how to incorporate these designs into building homes and designing interiors was another way that the team at Flower City Florist takes seriously the industry and staying ahead of the competition.
Flower City Florist has been serving Fort Lauderdale and the surrounding area since 1963 with fresh flowers, artificial silk trees and silk flowers as well as home decor items. According to floral designer, Joy, “Our business is blossoming and we continue to expand and grow and we remain very passionate about what we create for our customers each day and the future of our business.”