GuideSpark, for those not familiar, aims to streamline your HR department’s process. They do this through a combination of SaaS and eLearning content to enlighten and guide your Human Resource department. They work with everyone from large companies like Adobe and Cameron, to smaller companies, as well. They have solutions for companies of all sizes. They do this through the use of video and mobile software to educate and enhance employees and communication. Gone are the boring pamphlets and binders full of information, that is not how we prefer to consume information anymore. Instead, by using technology and innovative methods, GuideSpark wants to reach employees whether they’re in the break room, on their computer, or even sitting at home on their couch.
GuideSpark recently released a robust, 21-page report highlighting some of the best practices HR departments can implement into their programs to improve the number of employee signups for the next year’s benefits and rewards packages. It also highlights some of the pains associated with every HR department, things like communicating complex topics and engaging employees at the right time.
Contained within the report are five steps that every HR department can use to increase employee engagement and improve company/employee relationships. Below is a quick review of those 5 steps.
1. Plan ahead for OE (Open Enrollment): Like most things in life, the best way to be prepared is to actually prepare. GuideSpark recommends you start getting ready 12-16 weeks before OE goes live and continue to grow your plan as the time gets closer to starting Open Enrollment.
2. Set clear goals and measure success: Setting clear goals is obvious, but a lot of times that requires you measuring previous successes and failures. Look at your numbers from the previous years. What did you do right? What did you do wrong? If you had 50% of employees participate in OE last year, what can you do to get that number up to 60% this year?
3. Create a multi-channel marketing/communication plan: Everyone is not moved to action by the same things. Like traditional advertising, different commericials and ad space cater to different groups of people. The same should go for your HR Department and Open Enrollment. Implement a variety of marketing tools to reach the most people possible. Posters with QR codes, email, videos, and texting services. These are but a few ways of reaching people. The goal is to reach everyone, and sometimes the requires getting creative.
4. Educate employees anytime, anywhere: People consume information when it’s convenient for them. Simple as that. This is where you can leverage an SaaS like GuideSpark offers. By putting material in front of employees through a multitude of channels, you’re putting the ball in their court. You’re giving them the ability to learn more about your programs around the clock, whether at work or at home while they are browsing their iPad.
5. Keep it going all year: Most of the information you are delivering to your employees through the methods above are evergreen, meaning they will still be relevant 4 weeks later or 6 months later. This can serve as a backbone for a yearlong benefits education program.
This is the TL;DR version of planning for your next Open Enrollment. To read the full report, make sure to check out GuideSpark’s site where they have uploaded the entirety of the report for public use.