Fifth Harmony has signed a deal with Candie’s to appear in the fashion company’s fall 2015 multimedia marketing campaign. According to a Candie’s press release: “The campaign creative titled,’5 Girls, 5 Styles,’ showcases the girls of Fifth Harmony outfitted in head-to-toe Candie’s, posing playfully in front of a backdrop of the brand’s signature color, pink. The girls are dressed in different Candie’s looks, chosen themselves, that reflect their personal style and show the versatility of the brand. Candie’s is available exclusively at Kohl’s nationwide and Kohls.com.”
In addition, Sony has announced that the “Hotel Transylvania 2” soundtrack will include the Fifth Harmony song “I’m in Love with a Monster,” which is featured in the trailer. The song will be released in July 2015 on a date to be announced. “Hotel Transylvania 2” arrives in U.S. cinemas on Sept. 25, 2015.
Fifth Harmony came in third place on “The X Factor” U.S. in 2012. The five members of Fifth Harmony (Camila Cabello, Normani Kordei, Ally Brooke, Dinah Jane Hansen and Lauren Jauregui) originally auditioned as solo singers but were rejected as solo singers and put together in a group by Simon Cowell and other decision makers on the show. Cowell (who was Fifth Harmony’s “X Factor” mentor) also signed Fifth Harmony to Syco Music, the record company that he owns with Sony Music.
For the Candie’s campaign, each member of the group has her own description of her fashion style:
- Camila Cabello — “Cute & Sweet”
- Normani Kordei — “Sophisticated & Chic”
- Dinah Jane Hansen — “Edgy & Fiesty”
- Ally Brooke – “Feminine & Girly”
- Lauren Jauregui — “Glam & Fierce”
Cabello released this statement about the campaign: “The fact that we are now a part of same list as past Candie’s girls like Britney Spears, Fergie and Vanessa Hudgens, it’s literally the coolest thing!”
Brooke added, “When we found out we were going to be the next Candie’s girls, I screamed out ‘OMG’ because it’s such a honor to partner with Candie’s!”
Fifth Harmony is the second group to be selected for a Candie’s ad campaign. The first group was Destiny’s Child.
As previously reported, in April 2015, Fifth Harmony held an exclusive Candie’s poolside party in Studio City, Calif., to personally reveal the details for the group’s 2015 “Reflection: The Summer Tour,” which goes to theatre-sized venues in the U.S., from July 15 to Sept. 15. The group is also performing at various festivals and other events.
Fifth Harmony has become the most commercially successful group to emerge from the now-cancelled “X Factor’ U.S. In October 2013, Fifth Harmony’s debut EP, “Better Together,” debuted at No. 6 on the Billboard 200 chart. Fifth Harmony’s first album, “Reflection,” debuted at No. 5 on the Billboard 200 chart in January 2015. The group’s first three singles (“Miss Movin’ On,” “BO$$” and “Sledgehammer”) have been certified gold by the Recording Industry Association of America (RIAA). “Worth It” (featuring Kid Ink), the third single from “Reflection,” has been certified platinum by the RIAA.
The group has also won prizes at the Radio Disney Music Awards, Nickelodeon Kids’ Choice Awards, Teen Choice Awards and MTV Video Music Awards. In addition, Fifth Harmony has signed a deal with Mattel to sing the “Anything Is Possible” brand anthem for Barbie, and has an exclusive partnership to release a Fifth Harmony Barbie doll collection throughout the world.
Here are the dates for Fifth Harmony’s “Reflection: The Summer Tour”
“Reflection: The Summer Tour”
All dates, cities and venues below are subject to change.
July 15, 2015: Louisville, Ky. — Palace Theatre*
July 17, 2015: Cleveland — Lakewood Civic Auditorium*
July 18, 2015: Cincinnati — PNC Pavilion*
July 20, 2015: Atlanta — Cobb Energy Performing Arts Center*
July 21, 2015: Nashville — Ryman Auditorium*
July 23, 2015: St. Louis — Peabody Opera House*
July 24, 2015: Fayetteville, Ark. — Walmart AMP*
July 26, 2015: Birmingham, Ala. — BJCC Concert Hall*
July 28, 2015: Jacksonville, Fla. — Florida Theater*
July 29, 2015: Miami — The Fillmore Miami Beach at the Jackie Gleason Theater*
July 30, 2015: Tampa, Fla. — Ruth Eckerd Hall*
July 31, 2015: Orlando, Fla. — Dr. Phillips Center For The Performing Arts*
Aug. 2, 2015: San Antonio — Tobin Center*
Aug. 3, 2015: Houston — Bayou Music Center*
Aug. 5, 2015: Dallas — Verizon Theatre*
Aug. 7, 2015: Phoenix — Comerica Theatre*
Aug. 9, 2015: San Jose, Calif. — Event Center at San Jose State University*
Aug. 11, 2015: Santa Rosa, Calif. — Wells Fargo Center for the Arts*
Aug. 12, 2015: Bakersfield, Calif. — Rabobank Theater*
Aug. 13, 2015: Las Vegas — The Pearl*
Aug. 18, 2015: Denver — Paramount Theatre**
Aug. 20, 2015: Kansas City, Mo. — Uptown Theatre**
Aug. 21, 2015: Milwaukee — Riverside Theatre**
Aug. 23, 2015: Buffalo, N.Y. — Shea’s Performing Arts Center**
Aug. 24, 2015: Albany, N.Y. — Palace Theatre**
Aug. 26, 2015: Washington, D.C. — Warner Theatre**
Aug. 27, 2015: New York City — Beacon Theatre**
Sept. 9, 2015: Timonium, Md. — Maryland State Fair
Sept. 15, 2015: Seattle — Washington State Fair
* featuring Debby Ryan & The Never Ending, Natalie LaRose and Bea Miller
** featuring Common Kings, Natalie LaRose and Bea Miller