On June 16, 2015, atombash.com was on the scene at Bryant Park for a very special launch. Starting now and continuing through the season, Pepsi is rewarding fans and their friends with the opportunity to win tickets to their choice of thousands of concerts, every hour. They can also earn points with new app Pepsi Pass for access to some of the hottest music and sporting events, restaurants and travel destinations. Pepsi is delivering on its promise of unforgettable moments and exciting prizes with a summer campaign paired with an innovative app inviting fans to “pop open music every hour.” As a part of the event, Jack Antonoff and Kid Ink came out to celebrate and greet fans. Pepsi also gave away Live Nation cash and other treats to attendees.
Pepsi, through its new partnership with Live Nation, will send fans on a VIP experience to one of summer’s most buzzed about music festivals, Lollapalooza. Pepsi and iHeartRadio will join forces for another season to bring fans tickets to the iHeartRadio Music Festival in Las Vegas. Pepsi will send a few lucky fans to the MTV Video Music Awards in August. Summer would not be complete without baseball and Pepsi is working with MLB to bring VIP experiences to fans including an MLB All-Star Week package, viewing of batting practice, field-level tickets to regular season games and more. Hundreds of hospitality and food prizes await fans including hotel stays at SLS Las Vegas and Miami and gift cards for Applebee’s, Hard Rock Café and more. Read our exclusive interview with Jack Antonoff below:
E: So what is it like for you to be at this Pepsi event today?
JA: It is really cool because obviously I love live music more than anything but I think that anything that gets people more excited about coming to shows, that gets people more experiences when they are at shows is just an awesome thing to be a part of. Especially because when I was growing up, you played a show and that was that, but now that the world is changing so much that there are so many ways to experience shows and I feel that live music, especially in the culture of recorded music, it is so unclear about how people are going to be consuming it. It’s such a big conversation right now so live music is more important than ever so I love doing anything to get people to get to the shows, especially in the summer because that’s the best time to play concerts.
E: You have been apart of so many hits. Can you speak about your songwriting process?
JA: The most success that I ever have is when I don’t think about it in a big way. And when I just write the way that I would write when I was a kid or when I’m alone – that’s the funny thing about music is that no matter how huge it gets you see someone at giant concerts with 20,000 people or on billboards or whatever, that is all separate from the song connecting to another human being. So I think the more you write in the space where people hear the music like a hotel room or a bedroom, the more it connects. And I try doing that no matter who I am writing with.
E: Speak about recently performing at Bonnaroo’s Superjam and covering the songs you did.
JA: “Under Pressure” with SZA. I did the Bowie part, she did the Freddie Mercury part which worked perfectly because I sing low and she sings high. I did “Need You Tonight” by INXS. I did “Dancing In The Dark” because obviously I was very inspired by Bruce Springsteen but I would not have covered him outside of a tent in Tennessee at 3 a.m. in the morning and “Psycho Killer” by Talking Heads. It was crazy. Bonnaroo is apocalyptic in the best way.
E: And how was your overall experience at Bonnaroo this year?
JA: It was completely wild. There are no casual fans there because it takes a lot to get there.
E: Speak about the Charlie and Jack Do America Tour. What are you excited for about this tour?
JA: Well, a co-headline tour is one of the coolest things ever because it’s like two big shows so there’s a lot of sensory overload. First of all, touring in the summer is an amazing time because summer, no matter how long you have been out of school or no matter what your job is even if you work through the summer, summer still has this feeling of you’re free and you can go see a million concerts. That’s what it was like for me growing up in New Jersey. I would go see a million concerts during the summer. So every year whatever summer tour I’m doing has to be so cool and so thrilling. And Charlie is such a great artist, we do a lot of different things but we still work in the same ways somehow, so I love the idea of it being sort of this mini traveling festival with two huge shows. And a lot of it is outdoors which is a complete blast and we are going to get together and give out a whole bunch of tickets for the tour. The more ways you can get people to shows in more interesting ways, I have never really won anything but I remember winning Bon Jovi tickets once when I was really young and my head exploded and everyone thought that I was the coolest at school.
E: Looking back on your career thus far, what are some of your favorite memories?
JA: Not to sound cheesy but every night when I play live is almost like a new favorite moment because it’s constantly shifting and everything feels like a culmination – like my whole life and career, 15 years of touring always feels like a culmination to get to the show so nothing exists on its own. Every show and every record and every song feels like everything is put into it so at this very moment, playing Bonnaroo this weekend, it was a total highlight.
E: What advice would you give aspiring musicians looking to make it big in the music industry?
JA: Just to get out and tour and play shows. Because I think people have gotten very focused on a lot of different elements but that’s all that really matters is the ability to play shows because that’s where you learn what songs work, that’s where you learn to write, that’s where you learn to connect with people. There is nothing about that that you can fake and we live in a world where it is very easy to make records all of a sudden. When I was growing up it was hard to make a record. Now anyone can make a record and I think it is so important to go out and play shows.
E: Anything new coming up with your band Bleachers that you would like to share?
JA: Just working on new songs already. So, it is kind of that phase of imagining what that next album is going to be like and starting to grab different ideas.