We have interviewed Russell Simmons. He has cofounded the music label Def Jam and created clothing fashion lines Phat Farm, Argyleculture, and American Classics. He is an entrepreneur who has created a vast array of companies. His new app, Meditation Made Simple has now been released and compliments his book, Success Through Stillness: Meditation Made Simple.
by Christina Kumar
Can you describe your app?
“Simplest way in. It’s a simple application to teach people to meditate.”
How long are your usual meditations?
How has meditation benefited you?
“It’s promoted presence and nothing happens except in the present moment.”
Where can the app can be downloaded?
“iOS for Apple devices, Android to come soon.”
How did you become an entrepreneur?
“I fell in love with the music that nobody liked. I started to promote something that no one cared about. That became my norm. I find stuff that nobody cares [about] but I think everybody needs. And I keep reintroducing products and ideas. . The things that I believe in I just promote and build.”
How do you keep your business life and celebrity life in line?
“Well, I’m in the communications business, so you know, celebrity is just … it’s good for all, you know it opens doors. It’s kind of weird how valuable it is, but it’s useful to do political and social things. Celebrity is a very valuable tool.”
What are your entrepreneurial pursuits? “I’m doing a company called ADD right now, All Def Digital, and it’s growing like a weed and that’s great; And a lot of young people making content all day long everyday, and twelve or thirteen movies with writers running around town in Hollywood. We have a lot of T.V. stuff in development. Our first book deal at HBO, but there’s stuff everywhere; so I’m sort of busy. My UniRush financial services company is doing really well. My fashion company I’m going to make a big announcement very soon, so I’m still working. I enjoy going to work everyday.”
As an entrepreneur how do you keep healthy?
“I meditate twice a day.”
He says he practices Mantra Meditation and he practices a vegan diet as well.
What is your best piece of advice that you can give to entrepreneurs?
“Stay on your hustle. You can’t fail until you quit.”
As an entrepreneur what has been your inspiration?
“My greatest inspiration of late has been my children but I try to do things that lift people up. Things that I’m proud of… everything that inspires people and that lifts people up I try to use that as a basis for new ideas.” “Music is the greatest thing to bring you to conscious, to awareness. You know music; it’s a beautiful tool for happiness. I try to do things that people like, that inspire people.”
Russell also says about his app and meditation: “The app is free… Just as stillness is free. If the whole world meditated the world would be a better place. Your talking about what’s my best gift to entrepreneurs, it would be meditation but nothing happens except in the present, nothing, it’s presence from where creative ideas flow. And so the more time that we spend awake or present, the more chance we can fill live space. We can create a new thing that helps people to live up to their potential or to be happy. So entrepreneurs need presence, so therefore they need meditation. That’s why the app is so good for entrepreneurs.”
We have seen that mediation can be healthy as well as be a progressive influence which can be utilized by everyone. The app can be seen here at itunes: Meditation Made Simple