The 2016 International Consumer Electronics Show (CES) kicks off January 6th and runs through January 9th in Las Vegas. Conference events include insights into emerging tech trends, as well as opportunities to obtain real-life market information. The conference will host demos and speeches from wearables and IoT innovators in fields ranging from e-commerce and health to family solutions and self-quantification. The rapid rate of tech evolution has touched every aspect of life, but its strongest impact is in the area of digital money (DM). All eyes will be on the future of transactions, with a particular focus on biometrics, virtual currency systems, transaction services, chip-embedded cards, and mobile/e-wallet solutions.
Wanted: Security, Simplicity
The advent of DM has shaken the foundations of commerce, expanding the impact of global engagement and financial transactions. Even though daily transactions for cryptocurrencies have been steadily increasing, most consumers and businesses still rely on traditional payment systems. A tremendous field of opportunity has opened up to innovators who can reliably deliver real-world, simple solutions that respect the boundaries of privacy. As consumers become more aware of the dangers inherent in digital financial transactions, they will turn to safer methods for commerce transactions. For example, Pew Research noted that 57% of smartphone owners used their smartphones for online banking; however, smartphones suffer from a range of issues (notably in regards to authentication) and online financial services providers struggle with combining simplicity and security. While DM innovators face challenges with technology, they also need to be mindful of legislative actions that affect their bottom line, legal issues that might touch product development, and promotional efforts to get their unique product or service into the right hands.
CES: A Platform for Innovation in DM
The CES is particularly influential in bringing attention to DM innovators. Last year’s show drew a crowd of 170,000, and garnered the attention of 82% of the Fortune 100 companies. Since the CES offers the opportunity to examine new technology up close, it attracted about 6,000 members of the media. Over 3,600 exhibitors gathered to highlight fast-moving tech trends and to network. Companies like Best Buy, Amazon, and DataVision sent representatives who mixed with a number of delegates from government organizations (like the USITC, the Department of Commerce, and the Marine Corps Exchange) and educational institutions (such as MIT, Seoul National University, and Universidad Carlos III de Madrid). Over 80 financial and research organizations attended, such as Morgan Stanley, Deutsch Bank, Credit Suisse, American Express, and RBC Capital Markets.
Opportunities to participate in the 2016 conference are still available, but the slots for corporate sponsor and startup speaking/demos are nearly filled. Innovators interested in using the CES as a platform can still get in on the action but time is now. Amyx+McKinsey can provide more information about sponsorships and speaking opportunities.
About Scott Amyx
Scott Amyx is the founder & CEO of Amyx+McKinsey, a wearables strategy agency specializing in smart wearables & IoT strategy. As a thought leader in wearables and IoT, Scott explores the intersection of enterprise implications and consumer decisions of adopting wearables and IoT technologies. He writes for Wired, InformationWeek, IEEE, Wearable Technologies (WT), TechBeacon, Examiner, and other leading publications and speaks at global conferences. Scott is the co-author of The Internet of Things and Cyber-Physical Systems Handbook, an academic publication by John Wiley and Sons, scheduled for late 2015.
Scott has over 18 years of large-scale strategy and implementation experience, managing double digit million dollar projects across multiple verticals. In his last corporate position as VP of Product Management, Scott helped the company be acquired by a Fortune 500 publicly traded company. Scott has also started numerous startups and successfully sold a company.
Scott has a master’s degree in applied microeconomics/ public policy from the University of Chicago. Scott was a national Sloan fellow at Carnegie Mellon University.