Essence magazine has launched their own beauty box subscription. The Essence BeautyBox is a monthly subscription that delivers hair, makeup, skincare, and fragrances specifically for black women and curated by beauty experts at Essence.
For $15 per month, the Essence BeautyBox will include five products from top brands and will always include one product from an independent, African-American-owned brand. The first boxes will feature products like: Ginger and Liz Argan Oil Remover Wipes, CK Eternity Now, Fekkai Hair Fragrance Spray, Eden Bodyworks Coconut Shea Hair Oil, Earth’s Nectar Coconut Curls Conditioner, L’Occitane Hand Cream. Future boxes will also include products from Essence’s beloved annual beauty franchises – Reader’s Choice (October issue) and Best in Black Beauty (April issue) lists. Details on each product and their benefits will be revealed monthly on essence.com and on essencebeautybox.com, which will also serve as a dedicated platform for online beauty reviews, expert tips, tutorials, social chats and more.
“Although the African-American population spends $4 billion annually on hair care and other beauty products, we know that Black women still have beauty needs that are unmet,” said Essence President Michelle Ebanks. “Extending our expertise to curate a distinct beauty experience for our audience is a natural progression for the brand that aligns with our mission. The BeautyBox offers product solutions that are inclusive of general market and independent brands, as well as personalized beauty information and inspiration through a passionate online community who knows and trusts Essence.”
The Essence BeautyBox will extend its presence via blog partnerships and #EssenceBeauty social media campaigns on Facebook, Instagram @EssenceBeautyBox and Twitter @EssenceBox. Consumers will also be introduced to the BeautyBox via interactive consumer activations at ESSENCE Street Style during Fashion Week in NYC and at pop up events in key cities across the country, featuring beauty demos and celebrity/influencer appearances.
“For more than four decades, Essence has been the #1 beauty authority for Black women—many of whom remain challenged in finding products that work for them,” said Essence Beauty and Style Director Pamela Edwards-Christiani. “As the trusted experts on beauty solutions tailored for Black women, Essence will present special recommendations across the prestige, mass and targeted categories to be represented each month in the BeautyBox.”
The Essence BeautyBox will be available starting in October. For more information or to subscribe visit www.essencebeautybox.com.