Whether you enjoy a glass of chilled, crisp white wine before dinner or a robust red with your meal, wine appeals to a multitude of personalities. Finding a varietal that appeals both to your taste buds and personality can be an entertaining endeavor. Uncorking a new brand, blend or an old favorite can be an enjoyable way to spend a few hours with friends.
To distinguish themselves in a broad field, some wines focus on a brand type. Epica Wines is one of those brands. This Chilean wine appeals to consumers who crave epic lifestyles. The old-school rules about wine have been abandoned. Today’s wine drinkers drink what they like, when they want it. Epica’s campaign “Good Taste Has No Rules” appeals to that mindset.
Epica Wines invited consumers 21 and older and who are residents of Chicago, Miami, New York, Ontario and British Columbia to participate in the “Reset Me” label design contest. This contest will award a $5,000 case prize and a chance for the winning design to be featured on limited edition Epica wine bottles.
“Epica is a brand that believes there is no perfect path to follow. Everyone has their own destiny, their own timing and their own vision for what they want to make out of their lives. As a brand, we can relate to those consumers who live life without regrets and seize every moment and opportunity,” said Sebastian Reitze, global marketing manager for Epica Wines. “We are thrilled to offer this opportunity to adult consumers and look forward to seeing how they capture Epica’s essence in their designs.”
To enter the Reset Me contest, entries should be submitted online to Epica contest website by November 23, 2015. Submission will be evaluated based on creativity, alignment with Epica’s “Good Taste Has No Rules” positioning and originality. For complete Contest rules and entry method, please visit Epica’s website.
Entries will be reviewed by a judging panel comprised of Tulsa Kinney, editor of Artillery magazine; Wayne Brenner, art editor at the Austin Chronicle; Simone Douglas, associate professor and director, MFA, Fine Arts / Art, Media and Technology, Parsons School of Design; Rocío Aranda-Alvarado, curator, El Museo del Barrio; and Sebastian Reitze, global marketing manager for Epica wines.
Seek inspiration for your label creation by trying one of Epica’s five varieties. From a balanced red blend with cocoa notes to a fruity, slightly acidic sauvignon blanc, one variety will appeal to both your tastes and lifestyle. Accept the challenge to reset the brand and follow your own rules.