Entrepreneurs can no longer ignore mobile marketing. According to Pew Research, nearly 64% of adult Americans own smart phones. In addition, more and more people are using them instead of their computers. In the same study, 15% who own a smartphone say that they have a limited number of options for going online other than their cell phone. Your traditional marketing campaign will not be effective with mobile users. This market requires some targeted tweaks to your plan.
When designing your next mobile marketing campaign, it is important that you remain aware of the visual limitations of many mobile and smartphones. While many people will have Iphones with state of art display, there are many who do not. In order to reach everyone, opt for clean graphics that will be visible on even the smallest display.
Make sure that your website is mobile friendly. Items like your hours of operation, store locations, and directions should all be easily viewed from a mobile phone. If you sell items on your site, make sure that mobile customers can easily search for products to compare pricing. The shopping cart and buy buttons should be large enough to be seen on a phone or tablet. Consider including a link for directions as well.
To ensure that your ads are successful, carefully match them with the landing page. If you’re advertising cooking products, get your ads on a recipe site. If you’re advertising a fantasy football system, focus on sports related articles. Carefully matching your ads is more important than going for sites with a high amount of traffic.
Make sure to conduct a usability test before rolling out your mobile marketing campaign to your consumers. Ask friends, family, employees or all of the above to receive your messages, respond and ask for their honest opinion of the experience. This way you will make sure everything works to provide the best experience for your customers.
Make movement user-friendly for all makes and models! Make your mobile marketing messages easy to navigate. While some customers may be viewing your content from cell phones, tablets, and laptops, others might be using a well dated cell phone with limited capabilities for movement within your marketing messages. Design your marketing to reach a wide range of customers!
Check out what your competition is doing. Look for their blog or website on your own smartphone and see what they are doing well and what they could do better. Take a look at the social media that they are promoting and how they are engaging their customers. When you take a look at your competition, it will give you some ideas about what you need to do. It’s a good idea to look for gaps they aren’t filling and design your marketing to address their gaps.
You shouldn’t underestimate the potential of mobile marketing. Using methods specifically designed to attract those using a mobile device will improve your marketing results. Keep this advice in mind as you make the move into mobile marketing. When mobile marketing is done right, the results can truly be impressive.