Elvis Presley will appear on a new postage stamp this summer, but the U.S. Postal Service won’t be letting the public pick the image. On Wednesday, USA Today revealed that the USPS has announced plans to release a new Elvis Presley Forever stamp more than two decades after a previous stamp featuring The King caused a major sensation.
The King of Rock ‘n’ Roll will be the sixth musician to get the postage stamp treatment as part of the U.S. Postal Service’s “Music Icons” series, which first began in 2013. The series has already featured music legends Johnny Cash, Lydia Mendoza, Ray Charles, Jimi Hendrix and Janis Joplin. The Elvis Presley stamp will be released on Aug. 12, after a dedication ceremony that is scheduled to be held at Graceland in Memphis, Tenn., according to ABC News.
While the image for the new Elvis Presley stamp hasn’t been unveiled yet, the first Elvis Presley stamp, which was released in 1993, was chosen by fans and became one of the most talked-about postage stamps of all time. In 1992, the USPS asked the public to vote between images of a young, handsome Presley and an older, chubbier one, while critics argued that the troubled singer didn’t even deserve to be on a stamp at all. The “young” Elvis Presley stamp won the public campaign by a landslide, and the youthful King ultimately appeared on the 29-cent stamp.
The new Elvis Presley stamp will likely go down with a lot less fanfare. The stamp will be launched just days before the 38th anniversary of Elvis Presley’s death without any public vote, and this time its face value will last forever.
Forever stamps were first launched in 2007 by the U.S. Postal Service. The stamps can be used forever to mail any first-class letter, even if the current postage rate goes up. The Elvis Presley stamp will cost 49 cents.