This past Tuesday, EA release Star Wars Battlefront and it was greeted with a monsoon of commercial success, from all indications, and the game has already become home to some incredible Star Wars moments. DLC is another part of the industry that’s becoming a bigger and bigger part of AAA games and their tail post-launch.
Battlefront is an incredible game to play as DICE has created one of the most immersive games yet, and the level of access they received from Disney is partly why. Chief Financial Officer of EA Blake Jorgensen spoke about the type of access EA received when creating Star Wars Battlefront.
“We get access to the historical content as well as all new content developed. The only rule we have to really follow is we have to adhere to the Star Wars canon. You can’t do something counter to Star Wars and that’s fine with us because I think that’s why people love Star Wars and the stories around it,” Jorgensen said at the USB Global Tech Conference.
EA and DICE certainly have done Star Wars justice with the game they’ve created and gamers who have stepped foot into the monstrous shooter seem to agree. EA has quite the post-launch DLC plan for Star Wars Battlefront so it’ll be interesting to see how the four expansions roll out over next year.
DLC has been something that’s changed how games are made these days. No longer are titles created and then left alone, they are created and then iterated upon even more with DLC that follows in the weeks and months after. Battlefield 4 was released in 2013 and that game still has been receiving updates and new content ever since. Jorgensen talked a lot about DLC and moves EA has made to try and keep consumers engaged passed the launch of a product.
“How do we engage consumers as long as possible? The old days, people played Madden for a few months and then they stopped playing. When the Super Bowl finished, they were completely gone. Today with Ultimate Team, they engage for 12 months, all the way through the time when you start playing a new season. All of our teams are thinking about what’s the engagement model to keep the consumer and really entertain them for a long period of time? When you think about that, it’s not really the economics, the economics come afterwards, and so there might be multiple models to engage people.
“It could be a subscription, a subscription that has extra content as part of it or it could be an upfront payment to a game that has extra content coming over time. What we want to do is give the consumer great value for their money and keep them deeply engaged in something they love to do. I do feel like there is some consumer fatigue around feeling like they’re getting nickel and dimed all of the time, and a lot of the mobile games have been designed don’t allow you to have fun unless you’ve paid for it. We’re looking at new models and new ways to try and alleviate some of that fatigue that’s going on…so you don’t always feel like you’re getting nickeled and dimed,” Jorgensen said.