How do you define family? What makes you proud of your own family? These are the types of questions raised by the TYLENOL® #HowWeFamily campaign, which launched this past June. Through a series of thought-provoking videos, #HowWe Family has created a portrait of the American family that depends less on a family’s structure and more on its function. To support the campaign, TYLENOL® conducted a national survey conducted to learn more about the important beliefs shared by families today. This survey found that 8 out of every 10 families would not change a thing to become more “typical.”* Who makes up a family is not as important as how members of that family care for and support one another.
The Redwood O’Hare Family video is the story of Denis and Hugo. Narrated by Denis, he tells of the difficulty he had overcoming his upbringing to realize he didn’t need permission to defy convention, fall in love, and marry Hugo. The couple is raising a son together; they are a family. “Show me what normal is. Show me what the average family is,” Denis says. “It doesn’t exist. Throughout history, throughout time, family comes in all shapes and sizes, all configurations…We are, at heart all the same.”
Another video in the series opens with scenes from a traditional wedding with the narrator asking, “When were you first considered a family? When you fell in love? When you got married? When you have kids?” A happy couple with four young daughters fills the screen, and then fades to white. A different image appears with a twist on the original question — “When did you first fight to be considered a family?” The video clips are of LGBT and biracial couples who are getting married, showing affection, raising children. It shows a mom, presumably single, with two children cuddling on a park bench. The closing narration sums up the theme of the #HowWeFamily campaign — “Family isn’t defined by who you love, but how.”
The #HowWeFamily videos illustrate the many forms a family may take as the definition of family expands beyond the rigid mom, dad, two-kids-and-a-white-picket-fence structure. The modern family may be an LGBT couple, immigrants with family spread across nations or blended families. What remains unchanged over the decades is evident in the stories. Families, no matter what their structure, provide each other with unconditional love and support.
August is National Family Fun Month, and it comes at a time when most families are getting in their last bit of summer fun before the start of the new school year. To celebrate, TYLENOL® is holding a Twitter party to further the conversation about evolving views of the American family. Psychiatrist and author Dr. Gail Saltz will be hosting the event, which will be held Aug. 26 at 9 p.m. EST. She will be joined by atombash.com, blogger Heather B. Armstrong (@Dooce) and parenting resource, Kidsinthehouse (@KidsintheHouse.)
Dr. Gail Saltz, wife and mother of 3 daughters, is a columnist, bestselling author, television commentator and one of the nation’s foremost go-to experts on a variety of psychological and mental health issues, especially those pertaining to women’s emotional well-being, family & relationships, and the mental health aspects of current news.
In her 23 years of practice, Dr. Saltz has worked with many families and has seen how family shapes a person, especially through the feeling of family pride. She is teaming up with TYLENOL® for the #HowWeFamily program because it is important for all families to feel championed and supported for who they are.
Participants who RSVP here will be eligible to win one of five $50 Visa gift card. NO PURCHASE OR SUBMISSION NECESSARY. Open to legal residents of the 50 US & D.C., 18 & older. RSVP by 6:50 p.m. on August 26, 2015. See Official Rules for complete details. Void where prohibited.
*Online survey conducted by GfK’s KnowledgePanel® on behalf of the makers of TYLENOL® during March 12-19 2015 among 1,678 U.S. Adults, Age 18+.
This is a “sponsored post,” meaning the company who sponsored the article compensated me for writing the article. The opinions I have expressed, however, are my own. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”