Downtown Jamaica has something special going on!
The Jamaica Center BID unveiled its 2015 Banner Partnership Program on Thursday May 28th. Banners have long been a means to not only beautify a district but to highlight what makes it distinct. Banners welcome visitors and directs them to items of interest, things of note and places to see in the district.
For Downtown Jamaica, there are countless areas and hot spots that make it a premiere destination! For this banner partnership program, Downtown Jamaica has put a focus on its history, culture, shopping and community.
There are four separate banner types to coincide with those distinctive areas, each with its own characteristic icon. Historically, the banner icon is the Rufus King Manor Museum. Culturally, the banner icon is the historically landmarked Jamaica Performing Arts Center. The Community banner has the First Church of Jamaica. Shopping has the iconic Jamaica Center clock with its cast iron base that continues to happily welcomed visitors as it has for decades.
The banners measure over seven feet in height and will hang from above at various intervals along Jamaica Avenue from Parson’s Boulevard to 165th Street. Area businesses have partnered with the Jamaica Center Business Improvement District to support the beautification project and to affirm their commitment to and presence in the area.
Check out the banners at Union Hall Street and Jamaica Avenue! They feature a logo from partner Jamaica Center for Arts and Learning which are located at that site in their landmarked building. Look Up on Jamaica Avenue and Guy R. Brewer Boulevard! Partners Shopper World have banners with their logos close to their location. Other partners include TD Bank, Choices Women’s Medical Center, Kerri Corner, First Church of Jamaica and Queens Press. Partners choose the banner type which best represent their connection to the area. Queens Press’, which chose each of the four types of banners, had its publisher Michael Nussbaum out to assist in the installation of the first banners at Jamaica.
Downtown Jamaica is a district like no other and this banner partnership program was a means to highlight the area.
“There is so much going on in Downtown Jamaica! We really want those who come into the area to experience it all. The banner program highlights businesses in the area and feature images from the many corridors of the Downtown Jamaica District”, said Valerie Stevens, Jamaica Center BID’s Director of Business Services.
Downtown Jamaica has several historical landmark buildings and is credited with being a cultivating force in the emergence of rap and hip hop. The retail portion of the district is home to some of best discount shopping in the country and the hottest fashion trends. The district has two major transit hubs and the LIRR Railroad and AirTrain to JFK are nearby. The area welcomes over 158,000 workers, over 30,000 college students and is home to over 200,000 residents. An estimated 260,000 visitors reportedly travel in Downtown Jamaica daily.
The Jamaica Center BID’s annual fashion show and the many summer outdoor concerts and events within its boundaries add to the culture and excitement of the District.
As visitors hustle and hurry, wine and dine, or stop and shop throughout the District, they observe a little extra beautification and are reminded of the awesome goods and services available in Downtown Jamaica.