In-demand, Long Beach speakers look the part, not only in their personal presence but in their marketing presence, as well. Here are some tips for creating a marketing and promotional presence that a sought-after speaker would have.
Having your friend take a snapshot of you doesn’t give the right impression. It is worth investing in a professional photographer to take good photographs of you. The images you’ll need include head shots and action shots of you speaking in front of an audience.
Head shots are simple. But action shots are not as hard to come by as you might think. You can gather a room full of people for a free workshop and invite your photographer to shot pictures then. This is a win-win for both you (you get the action shots you need) and the audience (they get to learn from your expertise). If you can’t fill a room with potential clients, then at least gather some friends into a nice venue and stage the shots.
Once you have your professional images, use them consistently in your marketing. This means using the same head shot for both your website and all your social media profiles.
Another key aspect of your “image” marketing is video. Record all your speaking opportunities and upload the best to YouTube and Facebook. In addition, create tips and slide show videos, and post those on YouTube and Facebook, as well.
Be sure to tag and label all these photographs and videos so that they are readily identifiable and are more easily found by search engines.
Sites like Facebook, Twitter and LinkedIn are a great, inexpensive, tools for promoting your speaking business. In addition, you might want to experiment with Pinterest, Instagram and Google+. Find out which ones your prospects are hanging out at and make sure you maintain a presence there.
You need a website that focuses on your speaking business. It should spotlight your message and, for better search engine results, it should be updated frequently (at least once a week). This is where having a blog hosted on your server (not a service like Blogger or Tumblr) comes in handy. Keep this website fresh and up-to-date.
In-demand speakers offer one or more of the following three things to their ideal target market:
Products: books, CDs, video, special reports, etc.
Services: coaching, consulting, speaking, etc.
Information: both free and as part of their products
You want a clearly identifiable platform that is supported by these three things. When visitors see your marketing, they should be clear on what it is you do and what your message is.
NOTE: Are you a Long Beach based speaker? Do you know of an upcoming speaking event? Contact me to have an interview with you published in this column.