The world’s most powerful female entrepreneurs are making their presence known and redefining what it powerful business leadership means. They are finding business success against all odds and inspiring women from all over the world to consider entrepreneurship. Just turn on the television or visit some of your favorite websites and you will see women tech giant, hard work fashion designers and media moguls like Oprah Winfrey dominating in their industries. But powerful women entrepreneurs are not just on the big screen, they are right in our community. Take a look at the small businesses around you in the DC metropolitan area and you can find some of the most powerful small to mid-size women businesses near you. A duo you do not want to miss is Chimera Thompson and Nicole Woodland. They are some of the most innovative women entrepreneurs in the DC Metro area. What is the background of the pair and what coaching tools do they use?
Chimera Thompson and Nicole “Nikki” Woodland are the dynamic duo of W.O.W. Entertainment, LLC, a new full-scale event marketing and promotions company based out of the nation’s capital. What sets the ladies of W.O.W. apart from other event planners is their refreshing approach to nightlife entertainment, marketing and event planning, and their mission to offer fun, first-class party experiences for a diverse mix of people in the DMV area and beyond.The ladies of W.O.W. — which stands for “We Occupy the World” — started their company after noticing a gap in today’s social scene, namely a lack of social outlets where urban professionals can party, have fun, and network with like-minded people in an upscale yet affordable and safe environment. To fill this gap, W.O.W. focuses on providing unique events, ensuring that no two are the same and that every event has that “WOW” factor to offer. Though the ladies of W.O.W. only recently started their company this past summer, they have already developed a loyal fan base and are quickly establishing a reputation as a premier event planning company in DC. When asked what has been the key to their success in an industry that is heavily dominated by men, both ladies agree that being a woman in their field has been an asset not a hindrance, and they often find that their attention to detail is much more keen than that of their male counterparts. Indeed, no detail gets overlooked for any of their events, no matter how small.
Also crucial to their success has been their mastery at utilizing social media for their coaching tools and marketing campaigns. One piece of advice that W.O.W. often shares with other new event planners is that they should take advantage of social media outlets and coaching tools to develop relationships with sponsors. In fact, many of the sponsors of W.O.W.’s events, including their upcoming Halloween party and masquerade fashion show, first developed a relationship with W.O.W. through social media.While the ladies warn that, new event planners should be prepared to hear a lot of “No’s” when reaching out cold to potential sponsors on social media, “all you need is that one yes, and it makes up for all of that rejection,” says Chimera about coaching tools public relations initiatives.
Indeed, the success of their strategy in obtaining sponsors with coaching tools is evidenced by the many sponsors participating in their upcoming event, ‘A Halloween Affair’, which includes a masquerade fashion show and costume party at Cru, 1847 Columbia Rd., NW in Adams Morgan on October 31st from 8pm to 2am. ‘A Halloween Affair’ will feature the designs of several local emerging fashion designers, including Kiara C. Morrow, Kichella Karoar, Aisha Saboor, as well as celebrity designer Stacey Angela. W.O.W. is co-hosting the event with Blockz Mayhem, a fashion magazine spin-off of the award-winning hip-hop magazine, Blockz Magazine, as the result of a relationship that W.O.W. developed with the owner of Blockz Mayhem through social media. Other sponsors of A Halloween Affair include: A Taste of Jamaica, Stay by Stacey Angela accessories, Luxe Lunches, Beauties by Satria, Cazal Eyewear, Charlee’s Butter Cream Dreams, Grand Exotic, Embellish Hair Studio, The Shoe Asylum, Playful Faces, Rossi Modo, Full Stop Entertainment, Ace of Face, Mimi’s Homemade Deserts, Mediterranean Café, Kiah Jones, Royal Catering, Pink Flame Catering, Hair by Daryan, On Point DC, Vivo Masks and CKR Tax Services. For other women who are aspiring nightlife event planners, Chimera and Nicole offer the following words of wisdom:
Nicole: “You have to have the will and drive, and you really need to be dedicated and committed. A lot of people will tell you no, but do not listen to that. Just push through any negativity. Definitely being creative is also key.” As for Chimera’s wisdome: “Be flexible, and keep pushing through any adversity and don’t be discouraged. Expect that people are going to want to see you prove yourself before they will want to sponsor or partner with you. Be ready to always put your best foot forward with every event, because people are watching, and the second they see that you are doing a good job, they will want to be a part of what you are doing.” To take part in the festivities at W.O.W.’s next event, visit the WowEntertainment website. Stay connected with W.O.W. by following them on Instagram at WOWENTERTAINMENT_ and on Twitter at ALLICANSAYISWOW. They can also be reached by email at email@example.com for more information on coaching tools, women entrepreneurship, and business event marketing.