In a little over a month, Phoenix Fashion Week (PHXFW), which was founded 10 years ago, will begin. On October 1, 2015, vans will be pulling up to Talking Stick Resort in Scottsdale, Arizona, unloading piles of garment bags and shoe boxes, and many nervous, but excited models and designers.
During the tenure of Executive Director Brian Hill, a small, local show has evolved into a year full of activities involving fashion people from throughout the world. Spring into Style kicked off the year in March in downtown Phoenix. The top 40 models competing for Model of the Year 2015 made their runway debut at the June Launch Party at LiveWire in Scottsdale. Jesus and Shivi won the Headshot Challenge there and the press was introduced to new and returning designers.
For the third year, the important partner in PHXFW’s success is the company responsible for the dramatic hair fashions sported by the models: TONI&GUY. On August 24, in Scottsdale, TONI&GUY offered a behind-the-scenes peek by offering hair, makeup and nail services to journalists, bloggers and other media members.
PHXFW and TONI&GUY provide training and opportunities for beginning stylists and experienced beauticians. Twenty-one year-old Jade McElroy, a native Phoenician, who is part of a yearlong training program, was excited to be part of the media showcase. “I am learning so much from the classes, the salon tours, the networking and other opportunities the school is providing,” she said.
Meanwhile, Justin Proctor, who has lived in many states and previously worked for Paul Mitchell in Las Vegas, has worked in the San Tan TONI&GUY location for four years. His first love was fashion photography, and he decided to start practicing what he shot with TONI&GUY.
Likewise the media audience varied in experience in writing and photography, and experience with PHXFW. Bloggers Laura Petersen and Leila Brenner are first-timers. Photographer and NAU student Niya Henry has experience in film, but is getting hands-on fashion photography as an intern for PHXFW. Nicole C. Denton, who has always been a writer and used to be a wedding blogger, just started fashion blogging in March. “I am very excited to experience all the different Phoenix Fashion Week events for the first time in October,” she says.
“I encourage everyone to attend PHXFW,” says Hill. “The workshops, runways shows, vendors and charity events will be fun for any designer, model, stylist or fashion-conscious member of the public.”