Paul Tully cares about kids with cancer. Right now, federal funding for childhood cancer research is only 4% of the total cancer research budget. That means to find new treatments and ultimately a cure, the private sector needs to step up. Mercedes-Benz of Buckhead, a luxury car dealership in the Atlanta area, does exactly that.
General Manager, Paul Tully is a long-time supporter of the non-profit, CURE Childhood Cancer, because it is purposeful in raising money to fund research and provides critical-support programs for patients and families.
“Too many organizations trip over their own bureaucracies and just a small percentage of the donations actually go to the people who need it,” said Tully who has led a corporate-employee-focused campaign to support CURE Childhood Cancer since 2013. “It feels so good when we raise money for CURE to know that it will have an impact on children with cancer by directly funding researchers and helping families.”
All of the employees at Mercedes-Benz of Buckhead support CURE Childhood Cancer by volunteering, participating in CURE events and building awareness with customers and partners during September’s National Childhood Cancer Awareness Month.
Employees wear co-branded t-shirts and the dealership “goes gold” and shares stories of local children CURE supports. In addition to being a major sponsor of CURE’s annual gala, the Believe Ball, Mercedes-Benz of Buckhead provided a Teddy Bear giveaway and a $500 coupon on a new car purchase to all 600 guests.
“Whether people take advantage of our promotions or not is secondary to us,” said Tully. “Our goal is to get customers to take a few minutes and read about CURE and learn that there is a healthcare crisis for children with cancer – with 16,000 new cases diagnosed each year on top of the 40,000 children already suffering.”
In September, Tully’s dealership asks all Mercedes-Benz of Buckhead employees to wear T-shirts co-branded with the CURE Childhood Logo with the walls of the dealerships covered in posts of CURE Kids. Additionally, Tully has iPad stations set-up throughout the dealership to make donations easy for all visitors along with asking customers in both sales and service departments if they would like to make a donation at point-of-sale as well as asking their vendors and business partners to donate.
The dealership café is co-branded with “Go Gold”, the official logo and phrase for National Childhood Cancer Awareness Month, on the coffee sleeves and wall posters, and they promote CURE through paid opportunities on digital billboards and local Atlanta CBS TV. On September 29 in Atlanta, Mercedes-Benz of Buckhead will be a sponsor for the annual CURE luncheon, A Tribute to Our Quiet Heroes.
Tully was delighted to learn that for the 2015-2016 fiscal year, CURE Childhood Cancer announced $2.5 Million in pediatric cancer research funding of 19 promising initiatives at 6 top pediatric cancer institutions. “This is an incredible achievement and makes us even more enthusiastic about our sponsorship. Because when we ask our employees to participate and then we can point to this deliverable – we know we are doing the right thing and are proud that Mercedes-Benz of Buckhead is a part of it all.”
For more info on CURE Childhood Cancer, visit: www.CUREChildhoodCancer.org
For more info on Mercedes-Benz of Buckhead, visit: http://www.mercedesofbuckhead.com/