Last Tuesday Mary Konow, M.S., G.C.D.F. met with youth graduating from college to offer guidance about career trends and job search strategies. The event was hosted by Doug MacFarland at Baird Financial Advisors in Roseville.
Konow’s guidance is also relevant for cyber safe strategies to instill at home. They include knowing and representing yourself honestly, considering social media as a tool to support your personal goals, and realizing the impact of your on-line reputation and dealing with others posting and tagging images of you. “You need to assess yourself, find your passion and declare what you would be, and then do what is necessary to make it happen,” she said, “Social media has to be a part of the overall plan.” According to Konow, LinkedIn is recommended for professional networking and Facebook is for more personal networking.
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Below are some tips Konow offers for effectively managing your career in the dynamic marketplace wherein careers are defined by multiple industries and jobs and it is important to be authentic and purpose-driven.
- Branding. Who are you and why should someone hire you. Define yourself by your passion – that is what is going to set you apart especially in the dynamic, cyber-powered market place wherein attention is the scarcity. Assess yourself, identify what you are good at and then look for the right job and company for you. Parent tip: For tweens and teens this is true relative to being “yourself” on and off-line. Encourage your children to only post things that other people in your family and other social circles (like church groups and sports teams) would also recognize this is consistent with your character.
- Social media. Social media is a part of the social norm for communication and being “present” in the market place, and it must be considered a tool, not a replacement for truly relating to individuals in the market place – especially potential employers and co-workers. According to Konow, LinkedIn is the industry standard for recruiters and major companies and professionals in general –so it has become a necessity. Facebook is more family and friendship-centric and less formal. Parent tip: Your genuine interest in learning what social media apps your teen and young adult is interested in and is using, without trying to be in control, is strategic. You want your child to keep you informed about how their cyber-powered social realm is informing them. And then you can offer advice and guidance regarding personal security and safety. Fearfully trying to be in control will drive their on-line behavior underground making it very difficult for you to impart wisdom.
- On-line reputation. “The new reality is that what we do and say can go viral,” Konow said, “It is a balancing act.” This means that we must be careful with our speech and actions on and off-line because employers can easily “Google” your name and find images and statements posted on your Instagram, Twitter or Facebook account, and it can result in not getting the job offer or in some cases getting fired or disciplined. Parent tip: Explain to your child that the things that you say and do on and off- line can haunt you, and possibly hurt others (bullying/gossip). They cannot be undone. Say only what needs to be said and don’t post or “hit send” if your mother could not read it and be proud.
To learn more about Mary Konow’s career counseling services, go to: MK Career Designs.