Whether one is traveling for business, or attempting to escape with a much needed vacation, there always seems to be a moment when something just does not go as expected. Perhaps it may seem disastrous when in the moment, but when telling the story most can look back on traveling mishaps with a laugh. Living a large portion of their lives on the road, comedians use their own travel stories for fun stand-up routines. Iliza Shlesinger, the only female title holder for “Last Comic Standing” has filmed a wonderful custom series featuring her hotel escapades.
Comedy Central has teamed with Hyatt Regency in crafting the new custom content series featuring Shlesinger. The series aims to showcase the humor in the many ways travelers make the most of being away from home. The three-episode series captures Shlesinger’s travels ahead of her performance at the New York Comedy Festival.
As a comedian who is always on the road, Shlesinger brings her own experiences to the series, from the luxury of room service to the delight of taking home toiletries. The first episode premiered on Nov. 9 on Comedy Central, with additional digital shorts running across Hyatt Regency, Comedy Central and Viacom digital and social platforms. Snapchat users will find funny custom ads in Comedy Central’s Snapchat Discover channel. One sees the lovely and funny Shlesinger as she greets folks checking in and invades their elevator space to fill those common moments with laughs.
Samie Barr, Vice President of Global Brands for Hyatt Regency and Grand Hyatt, speaks passionately about the wonderful opportunity that Hyatt Regency is taking part of in making people laugh. “In partnership with Comedy Central we wanted to bring our ‘It’s Good Not to Be Home’ campaign to some key markets to bring to life why it is good not to be home.” Barr continues, “Working with comedians allows for some fun traveling moments that only happen when you are on the road. Hyatt is in the business of caring for people and often that involves making people laugh.”
Shlesinger is a perfect delight watching her surprise guests with escapades as she asks fun questions at the front desk. Riding the elevator, she tries out new material on guests giving them a laugh to break up their day. Another fun video showcases Shlesinger hanging out in the pet friendly hotel with her dog and playing in a pillow pile after housekeeping asks her how many extra pillows does she want.
“At Hyatt, we are in the business of caring for people so they can be their best. Sometimes, that can be as simple as making them laugh. For Hyatt Regency hotels, tapping into the universal power of humor shows care for our guests in way that fits with our brand,” said Sandra Cordova Micek, senior vice president of global brands, Hyatt.
Enjoy the trip that laughter provides. Never be afraid to dance.
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