A Coke infographic published by a former pharmacist is sparking outrage after comparing Coke with heroin. According to the author of the Coke infographic, 45 minutes after drinking the soda, “your body ups your dopamine production stimulating the pleasure centers of your brain. This is physically the same way heroin works, by the way.”
As reported by the Atlanta Journal Constitution on July 30, the Coke infographic posted by the former pharmacist is making its way around the internet and seems to prove the point that “your mama” was right when she told you to drink more water and stop drinking all that Coke.
According to the Coke article and infographic published by the pharmacist – who calls himself “The Renegade Pharmacist” – during the first 10 minutes after drinking a can of Coke “10 teaspoons of sugar hit your system.” If it wasn’t for the phosphoric acid in the Coke, a person’s normal reaction would be to vomit from the overwhelming sugar intake, says the Renegade Pharmacist, who continues to explain that after 20 minutes, a person’s blood sugar spikes and causes an insulin burst that prompts the liver to turn any sugar it can get into fat.
If one is to believe the Coke infographic, 40 minutes after the caffeine absorption is complete, pupils dilate, blood pressure rises as the liver dumps more sugar into the bloodstream, and 45 minutes after drinking the Coke, the dopamine production stimulates the pleasure centers of the Coke-drinker’s brain “the same way heroin works.”
About 60 minutes after having consumed the soda, the body gets rid of valuable elements like calcium, magnesium, and zinc (which were bonded by the Coke’s phosphoric acid) when they are all being flushed down the toilet along with water. The visual presentation of what the soda does to a person’s body concludes with the following explanation:
“As the rave inside of you dies down you’ll start to have a sugar crash. You may become irritable and/or sluggish. You’ve also now, literally, pissed away all the water that was in the Coke. But not before infusing it with valuable nutrients your body could have used for things like even having the ability to hydrate your system or build strong bones and teeth.”
The Coke infographic and article posted by the Renegade Pharmacist “Niraj” on May 3, 2015, are actually based on an article published by Wade Meredith on June 23, 2010. Niraj turned the words written by Wade Meredith into a Coke infographic, added a few health statistics and his own story, and never mentions the source of his article except in a “Read more” link in the middle of his post. Neither Niraj (no further name is provided by the author) nor Wade Meredith mention any scientific sources as to what Coke does to a body. In contrast to Niraj, Wade Meredith begins her article differently: “Have you ever wondered why Coke comes with a smile? Because it gets you high. They removed the cocaine almost 100 years ago. Why? It was redundant.”