OptIn is changing the narrative for women who return to work after time off to raise children. The startup, recently featured in TechCrunch, connects educated, qualified women ready to reenter the workforce with forward-looking companies.
OptIn offers resources to women coming back to the workforce with OptIn-based networking groups, technology support, and counseling. OptIn has built a unique matching algorithm that links qualified women seeking opportunities with the employers who want to hire them.
TechCrunch picked OptIn as one of the “21 most interesting startups to watch at Web Summit.”
To introduce the platform, OptIn released a video featuring an interview with founder Kerry Dolan.
One of the greatest challenges for women going back to work is explaining “the gap,” the time they spent out of the workforce raising kids. Optin specifically addresses this issue with online workshops and life coaching.
“We are changing the way women work, giving them the opportunity to be mom and employee, making it possible for women to do both by connecting an entire workforce of accomplished women with companies that need their talent and experience,” said Kerry Dolan, Founder and CEO of OptIn. “OptIn helps employers ‘see past the gap,’ the time women have taken outside of the workforce to raise a family, and to support women in valuing and reclaiming themselves,” said Leslie Dubuque, Vice-President and COO.
Thinking about how to bridge “the gap” between being a mother and returning to work can inspire panic. OptIn helps women reframe their narrative when applying for jobs, communicating their time as caregivers as a strength to be valued by potential employers.
A decade ago, Lisa Belkin wrote the now-classic New York Times Magazine piece titled “The Opt-Out Revolution,” an article that became shorthand for the overachieving woman who traded her career for motherhood. Sheryl Sandberg has pointed out how the trend is reversing, writing that women need to visualize not a career ladder, but something like a jungle gym. “Jungle gyms offer more creative exploration. There are many ways to get to the top of a jungle gym. The ability to forge a unique path with occasional dips, detours and even dead ends presents a better chance of fulfillment,” Sandberg has said. Anne-Marie Slaughter’s book “Unfinished Business” has launched a national conversation about women, work, men and families.
No doubt that moms returning to work face obstacles, but solutions are on the horizon. Netflix has announced unlimited paternal leave for a year and expanded paternal leave policies are in place at Google, Microsoft and Adobe. OptIn leverages these culture-shaking changes, providing women with the tools they need to achieve personal and professional growth and make them valuable hires for employers.