Cooler mornings whisper memories of hot, steamy oatmeal — the nutty-like aroma in the sweet embrace of honey, raisins, and milk. It’s like breakfast candy! Except that this favorite breakfast food is in fact, good for you.
Say “oatmeal” and all bets are on that the Quaker® Oats man comes to mind, smiling back while heaping spoonfuls of that delicious oatmeal breakfast. Did you know that the Quaker man was chosen as the brand’s now iconic image, way back when, because it represented the Quaker faith’s values of honesty, integrity, purity, and strength. Few would disagree that the oatmeal has stayed true to its brand values… Tomorrow marks a big day for this healthy way to start the day: it’s National Oatmeal Day. And as it turns out, that Quaker Oats guy is a millionaire of sorts — he’s sharing his tradition of good food with such largesse by giving away one million bowls of oatmeal all across America.
According to the company, Quaker’s commitment to give away one million bowls for National Oatmeal Day was inspired by Quaker’s recently launched “Off You Go” campaign. The campaign centers around the idea that each day brings new opportunities, and a nourishing breakfast – like Quaker oatmeal – helps provide the ideal morning start, so everyone is prepared for all the good things the day will bring.
Give the Gift of Healthy Food
Quaker Oats marks the custom-made holiday with its new “Off You Go” campaign to underscore the importance of kickstarting the day with good-tasting, good-for-you fuel to launch the day ahead.
Starting tomorrow, on National Oatmeal Day (October 29), Quaker will begin to distribute bowls of oatmeal through a variety of ways to reach the one million commitment, including:
Online – When was the last time you gifted a breakfast? Follow @Quaker on Twitter or Quaker on Facebook for information on how to gift someone – whether it’s a family member, friend, co-worker or yourself – a free cup of Quaker oatmeal. October 29 Only. While Supplies Last. Terms Apply.
Commuter Sampling – Street teams will be handing out Instant Quaker Oatmeal cups to morning commuters in select markets across the country including: Boston, Chicago, Los Angeles, New York City, San Francisco and Washington D.C. In New York, Quaker will be at these locations:
Grand Central Station, East 42nd Street & Park Ave from 6 a.m. to 11
Penn Station, 31st Street from 6 a.m. to 11 a.m.
Port Authority, 42nd & 8th Ave from 6 a.m. to 10 a.m.
Doorstep Drops – Residents wake up to find Instant Quaker Oatmeal pouches at their doorstep in cities from coast to coast.
To kick off Quaker’s one million bowl giveaway, the company will share “Thank You “breakfasts with some of the people who help families get their days off to a great beginning. Appreciation breakfasts will be served to groups of teachers and day care providers in the morning.
This kind of breakfast “Appreciation love” needs to be celebrated for more than one day…