The Country to Country Festival, otherwise known as C2C, is the UK (and Europe)’s premier country music festival featuring predominantly US acts. Its inaugural event (which came after a huge drought of country artists playing in Britain) was in March 2013, backed by headliners Carrie Underwood and Tim McGraw, and one of those is set to return for the festival’s fourth year. Yesterday (September 22), Underwood revealed at a private press showcase in London that she would indeed be headlining once more, from March 11 through 13 in Glasgow, Dublin and London respectively. The night before, she became the first country artist ever to headline London’s Apple Music Festival, streamed around the world and supported by British act The Shires and up-and-coming American songstress Cam. The previous Friday (September 18), Carrie also took part in the CMT Instant Jam series in Georgia, due to air on October 17.
In the years since Underwood’s debut, the festival has grown exponentially, and last year saw the same eight acts play London (UK), Dublin (Ireland), Oslo (Norway) and Stockholm (Sweden). There was also a ‘C2C Presents’ event in Glasgow, Scotland the same week, featuring a handful of the acts playing the festival in other cities. This year, not only is Glasgow now on the official line-up of festival dates with the same bill as everywhere else, but the festival has been expanded to three dates in each city. The third date is reportedly slightly shorter, likely sporting three acts instead of four, but that makes a total of 11 acts playing around Europe in a country music extravaganza.
The rest of the official line-up is due to be announced on October 6 inside the O2 Arena’s smaller Brooklyn Bowl venue (the 15,000+ seater O2 holds the London dates of the festival each year). A surprise guest performance is due to follow the announcement, which C2C have stated on social media is open to the public, and tickets will be available from this week. The Brooklyn Bowl will play host to several other peformances during the event itself, as the arena is actually within a larger complex that includes multiple venues of varying sizes as well as many restaurants, bars and a theater. C2C utilizes this space and showcases UK-bred country at the same time by hosting hundreds of free performances from homegrown acts during the weekend. Last year, some smaller US acts also played those pop-up stages, including The Cains and most notably Sam Hunt, whose popularity was such that it is rumored he is set to grace the main stage in 2016.
We’ll keep you posted with the full line-up when it’s announced on October 6.