Moving along with technology is a must for any small business owner who wants to be and remain successful on the Internet. Wherever the commotion is, you as a business owner should try to figure out how to benefit from it.
In the last ten years, one of the sites that has stayed on one of the top spots of the Alexa.com list of the most visited websites in the world has been YouTube. As part of a marketing strategy, YouTube is a platform that any smart small business owner should highly consider. It it receives over one billion unique visitors every month.
Invodo’s Video Statistics: The Marketer’s Summary 2014 estimates that by 2017 nearly 75 percent of people using the internet will be doing so to watch video.
If you stop and think about it, the majority of potential customers would much rather watch an informative video of a company’s services and/or products than to read a sales lengthy sales letter.
It all starts by creating a channel for your business on this video host that’s known by many people to be a great promotional tool. A channel will help create trust, authority, and recognition for your business. Of course, in order to achieve this, you’ll need to take note on a couple of things (below).
Show ’em how to do it
Offer video tutorials that go hand in hand with the products that you are selling or services that you are providing. According to recent statistics, most consumers find watching a video tutorial much more pleasant than reading a user manual. Manuals can be easily lost and they’re often complicated to fully understand.
Don’t forget to offer assistance and support in the YouTube comments, which can be found below each video. You can respond with support and assistance in a timely fashion manner to those people who need it, so make sure to have notifications enabled.
Show ’em what ya got
There are a variety of different ways you can showcase your products and services to your target market, from video presentations, explainer videos, webinars, etc. It has been proven that the most successful businesses opt to utilize video marketing to present customers to their services and products and doing videos of different styles and angles help keep things fresh. Take the company Green Choice Carpet, for example. Their channel has helpful videos, service demonstrations and even a funny animated one to get their point across.
Show ’em what you’re made of
Behind its parent company, Google, YouTube is currently the second largest search engine on the Internet. Every day, millions of people search on YouTube for answers to their issues and questions, which means that it is the perfect platform to take advantage of if you want to build authority for your business by creating videos that offer tips and advice. This will help to demonstrate you expertise within your industry and thus you will help create more authority for your business.
Make it a habit to create and upload short, between 3-5 minutes. For example, if you sell appliance parts you could make a video showing consumers how to test the heating element on a dryer that won’t heat or how to replace a washing lid switch on a washer that doesn’t spin anymore. Always make sure that the tips that you provide are of great help.
Pull back the curtains and show the real you
An ideal way to build trust with those people who are interested in your business is showing a behind-the-scenes look at how your business runs. You can opt to introduce your staff, vlog a day at work or even feature an interview with the CEO. These are great ways to show how hard the company you represent works on a daily basis for its consumers.
The proof’s in the pudding
Uploading videos of customer testimonials is another effective way that business owners can build authority and trust for their business. It has been proven that showcasing positive reviews and recommendations from past customers is a great element for success. Testimonials of customers make purchase decisions easier, and they help potential customers discover what type of company they are about to deal with. Customer testimonial videos can quickly showcase a company’s positive track record.
As you can conclude, YouTube is a great marketing strategy in order to cause and keep causing a meaningful splash on the internet with your products and/or services. Depending on the nature of your business, you could make company announcements, feature expert interviews, provide event/conference recaps, create Q&A videos and even host live streams. The faster you act on this platform, the faster you’ll be able to build more authority, trust and attain more consumers for your business. Start taking advantage of it now.
For more helpful tips and some best practices for YouTube marketing, see this Forbes article.