It looks like Burger King is offering up the olive branch to McDonald’s for a day of peace, one burger at a time. Burger King took out ads in the Chicago Tribune and New York Times offering up this proposal to McDonald’s after years of burger wars between the two.
Burger King is proposing a mash-up of the two most popular burgers, which is their own Whopper and McDonald’s Big Mac, according to MSN News on August 26. Of course reps from both these companies would need to tweak a recipe so both burgers would be equally represented in this concept of burger morphing, but will McDonald’s accept the invitation from their flame broiling rivals?
The proposed pop-up location for serving up this concoction is in Atlanta, which is the half-way point between the two corporate offices. This serving of the morphed burgers won’t be around for long, it is purposed for one day only, the day that coincides with Peace Day. Even the New York Times article has a bit of enthusiasm thrown into its title when it says “Lets make a McWhopper.”
Back in 1981 the United Nations created this day to coincide with its annual opening season in September. A day of non-violence and cease-fire around the globe was to take place every September 21. This is the day Burger King wants McDonald’s to get together with them and flame up, fry up and serve up some burgers as a duet.
Without a doubt this public invitation to McDonald’s is a creative publicity stunt by Burger King and it’s already awarding the flame broiling kings tons of free advertising. Burger King proposes that the proceeds for this burger mashup go to the non-profit agency, Peace One Day. It seems like a frivolous and fun event that Burger King is proposing, but that doesn’t seem to be the tone coming from McDonald’s CEO Steve Easterbrook.
Easterbrook read this proposal with the rest of the country, as it was offered in an open letter to McDonald’s posted in the two big newspapers that suggests this day-long union. The CEO of McDonald’s first threw a bone their way then he took a swipe at Burger King’s proposal. He patted their back by saying that this was “inspiration for a good cause” but he thinks that the two companies could do “something bigger to make a difference.” Then he lowers the boom with a tone of a verbal nose in the air,
“Let’s acknowledge that between us there is simply a friendly business competition and certainly not the unequaled circumstances of the real pain and suffering of war.”
Wow, guess he told Burger King! Then he added, “P.S. A simple phone call will do next time.” Mr. Easterbrook can’t possibly think that folks would equate the burger wars with the real deal. It sounds like Burger King was attempting to create a fun event, which will not only bring attention to Peace Day, but it will show a little peace itself one burger at a time!
How about, P.S., presenting as high and mighty doesn’t seem like the way to go. The last thing the CEO of fast-food restaurant wants to do is to give folks a bad taste in their mouth when it comes to the attitude behind those famous burgers! Maybe it’s just that Burger King thought up the idea first that has the CEO behind the golden arches pooh-poohing the idea?
It doesn’t sound like the concept of a McWhopper will ever materialize as it seems to fall under the category of things that went over like a lead balloon. It looks like Burger King got their answer, it might be a cranky one, but it’s an answer.