Bumble Bee Seafoods, has launched a traceability feature on its website that enables consumers to track the source of their tuna product from catch to can by entering a code found on their can or pouch.
“Transparency is increasingly important to consumers who want to know where their food comes from and Bumble Bee is committed to meeting these expectations,” stated company president and CEO Chris Lischewski. “We have always had the ability to trace our products to their source and this site brings that information direct to consumers.”
The traceability page, will educate consumers on the path their tuna takes in order to from the ocean to their plate. Upon entering a code from the package, the site will display information specific to the product including species, fishing method, ocean of catch, vessel names and flags, fishing trip dates and processing location.
“The tuna supply chain is expansive with data being collected from nearly 600 vessels operating in four oceans across the globe,” contined Lischewski. “Given the complexity of the supply chain, the number of facilities involved, the time required for materials to progress from catch to finished product and the shelf-life of tuna, the online Trace My Catch consumer feature captures data starting with tuna products produced at the beginning of this year.”
Tracking information for Bumble Bee’s remaining product portfolio, including salmon, sardines and specialty seafood items will be added over the next few years.
Bumble Bee Foods, LLC, headquartered in San Diego, is North America’s largest branded shelf-stable seafood company, offering a full line of canned and pouched tuna, salmon, sardine and specialty protein products marketed in the U.S. under leading brands including Bumble Bee®, Brunswick®, Snow’s®, Wild Selections® and Beach Cliff®, and in Canada under the Clover Leaf® brand. The company also produces premium fresh frozen seafood under the Bumble Bee SuperFresh™ line. Bumble Bee SuperFresh™ seafood is cleaned, cut and fresh frozen within hours, then chef prepared with high-quality all natural ingredients.
Bumble Bee is also a founding member of the Healthy Weight Commitment Foundation, a first-of-kind initiative in the United States involving a coalition of retailers, non-profit organizations and food and beverage manufacturers with a mission to help reduce obesity, particularly childhood obesity. The company actively promotes the responsible stewardship of global fisheries resources and is a founding member of the International Seafood Sustainability Foundation (ISSF), a global partnership of scientists, tuna processors and WWF, the global conservation organization.