In your climb up the ladder to rock status, it will pay off if you learn as much as possible from resources available and those that are already on the stage you want to attain. Let’s take a look at some essential resources to follow, as well as those currently inhabiting the social media rock star firmament. We’ll break it into two sections: Learning materials (resources) and people to follow.
You’ll learn solid tactics, tips and all the latest news if you take this seriously and follow every source suggested. But always remember – you also need to be on the look-out for questions to ask and gaps that you can concentrate on filling! When it comes to learning materials, subscribe to the “official” blog for each social platform you plan to specialize in.
Also subscribe to at least three authority blogs, news magazines or tabloids that cover social platforms heavily or completely – ones such as Social Media Examiner, TechCrunch or Mashable’s Social Media drop-down sections.
Every journey starts from what you know – not from what you wish you could be. To what you already know, you must add more specialized knowledge and an ability to quickly identify what your target audience needs from you.
Following and developing relationships with “key influencers” in your niche is a sound strategy for helping you quickly accomplish growth and reach for yourself. People to follow for those passionate about social media – both through website RSS subscription and on social media platforms like LinkedIn include:
· Mari Smith
· Amy Porterfield
· Jeff Bullas
· Joe Pulizzi
And don’t neglect experts like Michael Stelzner (from Social Media Examiner), who don’t have a personal website but who you can follow on social media platforms such as LinkedIn. Actually, according to Forbes magazine, there are fifty social media experts at the “top”. You can’t follow them all effectively – but do follow at least three to five, selecting them based on your key social media platform interests. And follow more experts on social networks such as Twitter, LinkedIn and Facebook. But before you go chasing after key influencers, there is one other group of people you need to cultivate and study – your audience.
This should be the group you know most completely. Really get to know them. Where do they ‘hang out’ on social media? Is it Facebook, Twitter, LinkedIn or a specialty niche forum? Pew Research has a helpful study to get you started. What time of day are they most active. Each social media platform has metrics that will tell you when your target audience is active. This infographic will give you a good idea but remember to tailor it to your target audience. Once you know where and when to connect to your ideal customer, start paying attention to what they are asking about and what concerns them. Which type of posts do they respond to most enthusiastically? This will tell you where to focus your efforts.
As your beginning your climb to social media rock star status, use the resources available, follow those that are already on the main stage and start getting to know your target customer. With these three strategies you will build the foundation of your social media rock star status.