Realizing that research has shown that women have the greatest impact in home buying decisions by up to 91 percent and that senior women age 50 and older control a net worth of $19 trillion and own more than three-fourths of the nation’s financial wealth, home builders are designing new homes with female buyers in mind.
The typical woman home buyer looks for plenty of storage, lots of open space for entertaining, flexible areas, and designated relaxation rooms. In other words, her focus is on storage, entertaining, flexibility and de-stressing.
When a woman walks into a new home, she thinks about how living in it will be for everyone, not just herself. She considers her children, spouse, and her parents if she has any of them, plus her friends and other guests.
Some sample questions a woman will ask herself in determining if a home suits her needs:
- How convenient is it going to be to bring in groceries and all her shopping goods?
- Where can she do yoga, exercise, or read a book quietly?
- Where will the children dump all their school and sport paraphernalia when they come through the door?
- What space can her mate use to unload laptops and work papers, golf clubs and cart?
- Where can her older parents sleep comfortably and get away from family noise?
- Is there room for extended stays of adult family members who may need health care?
- Is there a place to entertain her book club friends, drink wine and relax away from children?
- Is there separate laundry space where machine noise does not interfere with quiet living?
- Where will the seasonal clothing, decorations and hobby tools and materials be stored?
- Where can the dog be groomed, the cat’s litter box be located, and is there fenced room outside for the pets?
One added solution by developers is the optional offering of a casita, a private space with a separate entrance. It includes a kitchen, living room and bedroom. The space may be used for teens or returning young adults, nannies, health care workers or other household help, retired parents, private guest areas, or entertainment or man caves. As much as women love their families, sometimes they just need some alone time.
The video is directed at single women buying homes for themselves. It makes the point that women tend to be more emotional buyers than males, basing their choice on how the home feels to them. This may require assistance in determining the quality and functionality of the home.