A great way to build your Long Beach writing business is to establish yourself as an expert writer using LinkedIn. The key to success with this methodology is proper technique, consistency and — of course — creativity.
The foundational step in this process is to build a standout LinkedIn profile. You want your profile to look something like a fancy resume. Your profile should showcase who you are as a writer and business owner. Create your profile for the reputation and positions you want, not necessarily the way things are now. Include links, samples and recommendations of each task or position that you can fill.
Once you’ve got your profile polished, you want to start showing off what you can do by publishing original articles about your topic of expertise. You can publish these article right on LinkedIn, or on your blog and then post links to them in your status updates.
Once you’ve published a few articles, the next step is to begin engaging with others within LinkedIn. Join discussions. Begin discussions. Show people that you are knowledgeable, helpful and can communicated clearly about your topic with ease and grace. Also, keep your posts on this social media site about business. This is not the place to share information about your children, pets or meals consumed.
By taking part in active discussions, you’ll be able to build your network strategically, connecting with people who you can help or who can help you. Unlike some other social media sites, there is no reason to connect with people just to be connected.
That said, you may want to connect with people you’ve worked with before even if they can’t help you move forward directly. These people can recommend you, and profiles with recommendations from previous employers are more likely to get new clients checking them out.
When you make a new connection, take time to build the relationship before jumping in for a sale. Find ways to turn this simple virtual connection into a real relationship, even if it remains virtual.
Take time to recommend others that you’ve worked with. This builds good will and shows that you are giver, not just a taker. It will also encourage your connections to recommend you. If you want to specifically ask for a recommendation, send that person a personalized message through LinkedIn. Remind them what you did for them and ask politely for the recommendation by providing a link.
When you’re ready, create your own LinkedIn Group that is targeted to your audience. By starting a group, and keeping it active with ongoing discussions, job boards and more, you will become a standout on LinkedIn.
What makes LinkedIn stand out from most other popular social networks is its focus on professionalism and business. It is the network for people who are serious about making things happen for their career and their business. Building your reputation as a writer on LinkedIn may take some time and effort. However, it will be more than worth it.
Are you making money as an author or writer? Do you want to be? Are you ready to build your business and platform so that it expresses your creativity, conveys your worth and message authentically and is profitable? Visit www.carmaspence.com to learn more.
NOTE: Are you a writer, author or editor connected to Long Beach in some way? Please contact me … and you can be a part of my series of profiles of local writers!