The 2016 Buick Cascada recently debuted at the Detroit auto show earlier this year. Buick’s first convertible in more than 25 years, the vehicle currently sports the Opel badge in Europe and will be offered to American consumers circa January, 2016 according to sources.
The 2+2 convertible is a creation that is innovative, current and cutting-edge which holds true to the company’s rebranding which caters to a growing and younger market of owners than before. Capable of holding the intended young professional and their three friends, the Cascada will have the power to offer thrills.
The 1.6 liter cylinder engine produces 200 horsepower and 206 pound feet of torque. There is an overboost mode for those who like to seriously go against the now outdated Buick stigma of slow drivers which allows the vehicle to produce 221 lb-ft of torque for a few seconds.
Instant gratification is found in the quickness of the car and also the excitement of a roof that can be raised or lowered in very little time.
The convertible roof can be raised or lowered in only 17 seconds at speeds up to 31 miles an hour according to an article published yesterday. Some safety-conscious consumers worry about convertibles, especially what were to happen in a rollover crash. These worriers need not to fret.
The vehicle will offer something not seen in it’s competition. Tied in with the airbag system, the Cascada will feature a unique roll bar system that protects occupants in the unlikely possibility of a rollover crash. Operated safely with small pyrotechnics, reinforced steel bars will extend vertically over passengers in synergy with the airbags. Also adding to the safety of the Cascada is the added rigidity of the body which also improves handling.
Demand for the Cascada is expected to be high, according to a Motortrend article published yesterday. With the starting price at $33,990, the vehicle should be less pricey than competitors like Volkswagen Eos, BMW 228 and Lexus IS 250C.
The Cascada appears as Buick continues with their rebranding to bring a “fresher” look to their model lineup. Complete with several redesigns and pushes toward expanding markets like the crossover sector with their new Encore, Buick continues their march toward cars with fluidity and poise. Buick continues to push forward with innovative thinking to grab larger sections of the market.
The Buick Encore small crossover ended 2014 with 138,218 sales globally, up 42 percent over 2013. It helped lead Buick to the second consecutive sales record for the most Buicks sold in a single year in the brand’s 111-year history.
In the U.S., 42 percent of Buick buyers were new to the brand and to General Motors, according to Buick. This indicates that more car buyers are considering Buick now than in recent years. Total U.S. sales are up over 11 percent and Canadian sales are up 31 percent.
Even though sources say convertible production is down, Buick hopes to appeal to buyers who would have bought convertibles that are no longer being offered due to slumps in sales. One example is the Volkswagen Eos, which will no longer be offered after this year.
However, maybe this is an opportunity to entice non-convertible owners to make the switch by offering competitive price, solid construction and quality ascetics.