While shopping for your holiday dress this year, there’s a new way to avoid the crowds and the hassle and still leave you with the perfect frock.
Dressometry, the Brooklyn based brain child of founder Kurt Kimmerling, is a virtual stylist that allows women to design the dress of their dreams and then matches that style with real life dresses you can purchase through the site.
Using a series of filters, clients can alter dress shape, color, formality, price, sleeve length, print, and the neckline until they find the perfect outfit. Women can also choose how scandalous, or conservative, they’d like the dress and browse through current trends they’d like to see. Your “top match,” to the left changes as the filters are varied, allowing users to see a visible representation of their choices.
Along with the top match, other matches are presented below, always with the price, so you can truly comparison shop between stores and brands using only one browser window, instead of the fun game of trying to minimize and line up seven windows side by side.
Kimmerling, the genius who is revolutionizing online shopping for women, has a background in finance and data science. After ten years working in the financial sector, he realized there had to be a better way to navigate online shopping. Instead of only applying his knowledge to the fashion industry, Kimmerling took the time to really do his research and investigate what women needed from Dressometry. He personally connected with fashion savvy ladies around the country to take them through the site, ask their opinions on how the site could be improved, and get honest feedback about where women would like to see the service expand in the future. The level of commitment the Dressometry team has shown in cultivating user feedback makes their site user friendly, easy to navigate, and actually extremely helpful for women everywhere.
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